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MaintainX, now part of Autodesk Operations Solutions, is a mobile-first work execution platform used by 13,000+ customers including Duracell, McDonald's, Shell, DHL, and Volvo to reduce unplanned downtime and optimize operations across 13.9 million managed assets and 79.5 million completed work orders.
You will join the Demand Generation team as SEO and GEO (Generative Engine Optimization) specialist, working alongside a senior SEO/GEO specialist to build out a growing pipeline channel. Buyers now ask ChatGPT, Perplexity, and Google AI Overviews which maintenance software to consider—your mission is to ensure MaintainX appears in those answers and is described accurately.
Key responsibilities:
- Execute SEO and GEO strategy to maximize MaintainX visibility across buyer search channels
- Lead content updates and gap-filling articles from brief through publication and QA, ensuring priority pages maintain rankings and AI citations
- Evaluate inbound link and external citation opportunities, maintaining quality standards
- Support technical SEO and keyword research, flagging issues and opportunities before they impact traffic
- Act as daily point of contact for Web, Design, Content, Product teams and external vendors; translate requests into clear next steps and drive to completion
- Design and run experiments with the senior SEO/GEO specialist to understand what improves LLM visibility; document findings
You'll need to explain why SEO changes matter to colleagues who aren't SEO-focused, building buy-in across teams. Your senior partner will train you on tools and processes and provide mentorship. Within 6–12 months, you'll own key project execution, handle ad-hoc requests independently, and propose your own experiments.
Requirements:
- 1–2 years of SEO experience (employment or significant internship)
- Keyword research and rank tracking with Semrush, Ahrefs, or comparable tools
- Clear understanding of search evolution, including how LLMs discover and cite sources
- Demonstrated testing experience (personal GEO projects count) and documented learnings
- Ability to explain technical concepts to non-technical colleagues and build alignment
- Strong organizational skills to juggle multiple projects and drive to completion
- Comfort making decisions with incomplete information (common in search)
Desirable:
- Screaming Frog or other technical audit tools
- GEO and AEO tools (Profound, AirOps)
- B2B SaaS or demand generation background
