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Deepgram is the leading platform for Voice AI, providing real-time APIs for speech-to-text, text-to-speech, and production-grade voice agents at scale. The company has processed over 50,000 years of audio and transcribed more than 1 trillion words, serving 200,000+ developers and 1,300+ organizations including Twilio, Cloudflare, and Jack in the Box.
You will lead Deepgram's Demand & Growth function, reporting to the VP of Demand & Growth. This is a hands-on leadership role where you'll build and scale the integrated campaign, demand generation, and ABX (account-based experience) function from the ground up, starting with a senior integrated campaign manager. You'll create the playbook Deepgram uses to generate pipeline for years to come.
Key responsibilities include:
- Own the sales-led pipeline plan: set quarterly marketing-sourced and influenced targets with Sales leadership, build the program mix to hit them, and run weekly pacing reviews with Sales.
- Run campaigns on one integrated model with unified briefs, calendars, scorecards, and named owners. Turn every Tier-1 product launch into a live pipeline campaign with Product Marketing.
- Build always-on ABX programs for priority segments and named accounts, using launches, customer proof, and competitive plays as engagement reasons.
- Align with Paid Media on audiences, account lists, and campaign priorities, holding both teams to the same pipeline and cost-per-SQL targets.
- Fix the handoff to Sales by tightening funnel stage criteria, routing, speed-to-lead SLAs, and making campaign influence visible on every opportunity.
- Build re-engagement programs for stalled leads, closed-lost opportunities, and event attendees.
- Turn partner co-marketing into pipeline with AWS, Twilio, NVIDIA, and others, with closed-loop reporting.
- Hire, coach, and grow the campaign team; own the single campaign calendar across Demand Gen, Product Marketing, Brand, Content, Events, and Sales.
Deepgram operates with an AI-first mindset. Every team member is expected to actively use and experiment with advanced AI tools, building them into everyday work. The company moves at the pace of AI, with rapid change and evolving day-to-day responsibilities. You should be comfortable experimenting, adapting, thinking on your feet, and learning constantly.
REQUIREMENTS:
- Owned an enterprise pipeline number alongside Sales and can trace specific programs from first touch to closed-won, including the misses.
- Built ABM/ABX programs for enterprise buying committees (technical evaluators to executive buyers) with measurable pipeline and revenue impact.
- Diagnosed full funnel with data: identified conversion breaks between MQL, SAL, SQL, and close, and fixed the highest-leverage break first.
- Deep knowledge of CRM campaign structures, marketing automation, and attribution; able to spot when pipeline isn't being counted correctly.
- Turned positioning docs into one campaign story across ads, email, landing pages, and SDR openers; can write this without leaning on an agency.
- Led as a player-coach: hired and grew marketers while still writing briefs and pulling reports.
- Operates AI-native: builds human+AI workflows for campaign planning, copy, list building, analysis, and reporting; knows where judgment stays human.
- Builds repeatable systems (campaign models, scorecards, playbooks) instead of re-running one-off programs.
- Earns trust with Sales and SDR leaders and holds a shared number with peers you don't manage.
PREFERRED QUALIFICATIONS:
- Typically 10+ years in B2B demand generation or integrated campaigns, including several years managing marketers, at a fast-growing technical company (cloud, data infrastructure, developer tools, security, or AI), or equivalent demonstrated experience.
- Experience at an API-first or usage-based business, or marketing into regulated industries such as healthcare and financial services.
- Ran hyperscaler or ISV co-marketing (AWS Marketplace, MDF) that produced tracked pipeline.
- Hands-on with tools like Salesforce, HubSpot, Outreach, Dreamdata, 6sense, Demandbase, a BI tool such as Superset, and LinkedIn and Google Ads.
- Ran integrated campaigns with an agency partner while keeping strategy ownership in-house.
