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Plasma is building a global money account powered by stablecoins, enabling individuals and businesses to earn, spend, save, and invest across borders. The company operates a network designed for fast, cheap, and reliable stablecoin payments.
You will own the paid acquisition engine for Plasma One (consumer product) and Plasma Business, managing channels, budget, creative, and measurement end-to-end. This is a hands-on role where you personally build, launch, and optimize campaigns across Meta, Google, TikTok, and YouTube. Your core responsibilities include:
- Owning cost of acquisition and managing the full paid advertising motion
- Deploying ad variations across platforms and formats to test high-performing creative
- Expanding beyond crypto-native audiences to mainstream consumers who fund and spend regularly
- Running campaigns yourself: building, launching, analyzing results, and allocating tomorrow's budget
- Collaborating with product and design on landing pages, onboarding, lifecycle, and referrals to convert sign-ups into funded, active users
- Building the paid function infrastructure—tracking, reporting, and playbooks—that scale as you hire specialists
You will work with real budgets and real accountability, shipping to hundreds of thousands of users moving millions of dollars daily.
REQUIREMENTS:
- Regional market expertise and ability to develop acquisition strategies that differ by country and market
- Deep, hands-on experience running paid acquisition at a consumer app or fintech, particularly paid social and search, with real budgets and measurable outcomes
- Proficiency navigating Meta AEM, Google optimization, Apple Search Ads, Snapchat, and similar platforms; ability to configure AppsFlyer, data warehouses, and creative for exceptional results
- Track record of structured creative testing and confident budget allocation across channels
- Strong measurement skills: understanding of attribution, incrementality, and cohort analysis, including their limitations
- Cross-funnel experience improving landing pages, onboarding, lifecycle, or referrals in close collaboration with product and design teams
- Ability to provide concrete proof of personal testing, improvements, and impact on acquisition cost, activation, and retention (vague answers will not advance)
- Resourcefulness and ability to achieve results with or without a large team
- Based in London or willing to relocate
NICE TO HAVE:
- Early growth hire experience at a global consumer fintech
- Familiarity with mobile measurement partners (AppsFlyer, Adjust) and ad policies for financial products
- Curiosity about stablecoins and new payment rails (prior crypto experience not required)
