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Lovable is seeking a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, with initial focus on the SMB segment. This is a hybrid role based in San Francisco, Boston, or NYC.
You will own the complete GTM strategy lifecycle: identifying market opportunities, building hypotheses, designing experiments, and synthesizing learnings into actionable recommendations for leadership. You'll work across the full arc of solutions marketing—from zero-to-one positioning and messaging development to campaign infrastructure and cross-functional playbook creation.
Key responsibilities include:
- Developing GTM strategy for new and evolving market opportunities, identifying where Lovable can win and designing validation experiments
- Building positioning, messaging, and campaign infrastructure from scratch across multiple use cases, personas, and buyer segments simultaneously
- Leading major cross-functional initiatives spanning marketing, product, GTM, content, and community
- Creating segment-specific GTM playbooks including messaging frameworks, campaign strategies, PLG motions, and sales enablement
- Developing Lovable's solutions positioning across individual creators, freelancers, startups, agencies, and growing teams
Ideal candidates have:
- Owned a solutions marketing playbook from zero-to-one at a B2B SaaS or developer-focused company (not just executed against an existing one)
- Directly owned large cross-functional initiatives where they were accountable for outcomes
- Built positioning and messaging for multiple buyer segments simultaneously
- Designed GTM experiments, interpreted signals, and influenced leadership decisions
- Experience marketing developer tools, no-code/low-code platforms, or AI products
- Ability to maintain coherent brand narrative while targeting diverse audiences
Lovable is a fast-growing company building AI-powered software creation tools used by millions globally. The company is based in Stockholm and values extreme ownership, high velocity, and low-ego collaboration.
