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Octopus Energy is seeking a Social Media Specialist to join the Marketing team in Valencia. The company is a renewable energy provider committed to making clean energy accessible, fair, and the norm globally through technology and innovation.
In this role, you will define and execute the social media strategy across all channels, translating business and brand objectives into campaigns, activations, influencer partnerships, and community initiatives. You will lead influencer marketing efforts from discovery and selection through negotiation, briefing, and performance tracking. Your work will center customer experiences, transforming real stories into compelling content that showcases life as part of the Octopus community.
You will bring digital storytelling to physical activations—sponsorships, festivals, events, and partnerships—ensuring each initiative has a resonant digital narrative. You will also steward the Octopus brand voice across social channels, collaborating with the customer team to define response tone and criteria, and staying alert to conversations about the brand, energy sector, and sustainability to identify opportunities.
The role demands creativity paired with execution capability: the ability to ideate differentiated experiences and see them through from concept to launch. You will work cross-functionally with Content and other internal teams to deliver memorable experiences and programs that generate real impact.
Octopus Energy offers a flexible, people-first culture where professional development is prioritized. The company is a Great Place to Work, recognized on Glassdoor as one of the 50 best companies to work for.
Requirements:
- Minimum 5 years of experience in social media strategy and digital campaigns (brand or agency side)
- Strong storytelling ability; capacity to transform business objectives into narratives people want to see, share, and remember
- Passion for brands and positioning; understanding not just what a brand publishes but why and what it represents
- Clear customer orientation; ability to create experiences and content from customer stories
- Willingness to propose bold ideas that break convention, with sound judgment about when and why to take risks
- Collaborative, curious mindset with enthusiasm for learning and cross-team collaboration
- Advanced English proficiency
Plus factors:
- Experience in consumer, technology, energy, or sustainability brands
- Familiarity with tools such as Metricool, Brandwatch, or CapCut
- Track record covering events, sponsorships, or brand activations on social media
