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Coder is seeking a Social Media Marketing Manager to own the company's day-to-day social presence and translate complex AI infrastructure concepts into engaging content for technical and business audiences. This role sits at the intersection of content creation, community engagement, and brand building for an agentic AI company.
Key responsibilities include: monitoring and engaging across Instagram, YouTube, LinkedIn, and X with a technical yet warm brand voice; producing short-form and long-form video content end-to-end (scripting, filming, editing, publishing); executing cross-functional campaigns with content marketing, product marketing, devrel, and field marketing teams; repurposing existing content (webinars, blog posts, product demos) into social-native formats; tracking performance metrics and sharing insights to inform strategy; staying current with platform trends and algorithm changes; and managing the content calendar to maintain a steady publishing rhythm.
You'll need 3+ years of content creation experience with a portfolio demonstrating range, proven video production skills in short-form (Reels, Shorts) and long-form YouTube formats, and an AI-native workflow using tools for image generation, video editing, and ideation. Strong writing skills, brand intuition informed by companies like Anthropic, GitHub, Notion, and Figma, and the ability to learn technical concepts quickly are essential. You should be comfortable in a fast-moving environment with high autonomy and the ability to rapidly respond to news and opportunities relevant to Coder's narrative.
Bonus experience includes on-camera presentation skills, B2B technology or developer tools content creation, familiarity with developer communities (X, GitHub, Discord), working knowledge of AI agents and cloud infrastructure, and experience with content operations tools like Sprout Social or Notion.
