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Scopely, a leading video game and interactive entertainment company (home to Pokémon GO, MONOPOLY GO!, and other major titles), is seeking a Social Media Manager (TikTok Specialist) to join the Pokémon GO team in Mexico City on a hybrid basis (3 days per week in-office).
You will own day-to-day social media planning and execution across Pokémon GO's official channels, including copywriting, publishing, community engagement, and performance tracking. Your core focus will be generating and executing short-form video content—developing ideas from concept through production, appearing on camera, and publishing to TikTok, Instagram Reels, YouTube Shorts, and emerging platforms while maintaining brand authenticity.
Key responsibilities include:
- Developing a consistent pipeline of creative, timely, and executable social content ideas with emphasis on short-form video
- Independently producing and appearing in social video content
- Creating campaign, content, and video briefs that communicate creative direction and cultural relevance
- Monitoring trends and emerging digital behaviors, particularly for Gen Z and Gen Alpha audiences
- Leading player engagement across official Pokémon GO social channels and building meaningful community connections
- Analyzing social performance and player sentiment to inform strategy
- Leveraging AI tools to improve workflows, identify trends, and enhance reporting
- Managing multiple concurrent projects independently with high ownership and minimal oversight while maintaining stakeholder alignment across global, asynchronous teams
You will work with a global team and collaborate through creative review processes with licensors and brand stakeholders. The role requires strong English language skills and the ability to remain adaptable in a fast-paced, dynamic environment.
REQUIREMENTS:
- 3+ years of experience managing social media for a consumer brand
- Expert-level understanding of short-form video (TikTok, Instagram Reels, YouTube Shorts)
- Demonstrated ability to independently create social video content from concept through execution, with confidence appearing on camera regularly
- Excellent copywriting skills; ability to develop sharp, playful, timely, and culturally relevant content
- Strong understanding of Gen Z and Gen Alpha audiences, emerging behaviors, fandom dynamics, internet culture, and platform ecosystems
- Capability to build and leverage latest AI tools to optimize workflows
- Genuine enthusiasm for direct community engagement and building fan/player relationships
- Self-starter mentality with demonstrated ability to manage full workload and move rapidly between projects and deadlines
- Ability to work independently, make sound creative decisions, and deliver high-quality work with minimal oversight
- Experience working with licensors or multiple brand stakeholders through creative review and approval processes
- Strong English language proficiency (required for diverse, global business)
- Proficiency with social media management and listening tools (Sprout Social, Sprinklr, or similar)
- Adaptability, solutions-oriented mindset, and effectiveness in fast-paced environments with changing priorities
- Strong collaboration skills across meetings, written communication, and asynchronous workflows
BONUS: Social media experience in gaming, entertainment, technology, or youth culture; familiarity with Pokémon GO, Pokémon franchise, mobile gaming, or gaming communities.
