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Jerry is an AI-powered advisor platform for managing physical assets, starting with car insurance and expanding into home, motorcycle, and RV ownership. The company has reached 5M+ customers, raised $240M+, and achieved profitability in 2024. Jerry is backed by Y Combinator and led by serial entrepreneurs from top tech and consulting firms.
This role owns Jerry's presence on Reddit, where car owners seek authentic, unfiltered advice about ownership, insurance, repairs, and maintenance. Rather than corporate marketing, this position focuses on building genuine community authority and trust through high-quality, culturally-aware engagement.
Key responsibilities include:
- Developing and executing Reddit strategy across brand-owned subreddits and organic engagement in automotive, financial, and consumer communities
- Establishing Jerry's authentic Reddit voice—knowing when to provide technical advice, use humor, or step back from conversations
- Creating high-effort, informative content including text posts, deep-dive guides, and visual breakdowns on car ownership, insurance savings, and maintenance tailored to specific subreddit cultures
- Managing reputation and crisis response by turning frustrated discussions into trust-building service moments through transparent, helpful communication
- Tracking analytics including karma growth, thread sentiment, share of voice, referral traffic, and Reddit's influence on search indexability and LLM citations
- Feeding organic Reddit insights, emerging pain points, and trending topics back to Product and Content teams
The ideal candidate is a Reddit native with deep platform knowledge (karma dynamics, subreddit culture, automods, shadowbans, community norms), experienced in organic social or community strategy with emphasis on Reddit or similar platforms, preferably in consumer tech, fintech, or insurtech. You understand that long-term trust and educational content build more brand equity than conversion-focused tactics. You're technically savvy about how Reddit content feeds into Google SGE, LLMs, and organic SEO. You handle public skepticism and tough questions with grace, humor, and complete honesty.
REQUIREMENTS:
- 2+ years managing organic social or community strategy, with heavy emphasis on Reddit or demonstrated track record growing other social accounts
- Deep understanding of Reddit culture, karma dynamics, subreddit norms, and platform mechanics
- Experience in consumer tech, fintech, or insurtech preferred
- Technical and SEO awareness regarding how Reddit content influences search and LLM citations
- Ability to write naturally for Reddit audiences without corporate-speak
- Thick-skinned and empathetic approach to community management
NOTE: Jerry can only hire full-time salaried employees currently residing in AZ, CA, CO, FL, GA, IL, MA, NC, NJ, NV, NY, OR, TN, TX, UT, VA, or Ontario, Canada.
