SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Jerry is building the first app to simplify car ownership—from shopping and insurance to repairs and maintenance. The company is seeking a dedicated Social Media Manager to lead its Reddit strategy and community presence.
In this role, you will own Jerry's official Reddit presence across brand-owned subreddits and organic engagement in automotive, financial, and consumer communities. You'll develop and execute a Reddit-specific strategy that respects platform culture and community guidelines, establishing Jerry's authentic voice in spaces like r/personalfinance, r/mechanicadvice, and r/whatcarshouldibuy.
Key responsibilities include:
- Developing Reddit operations strategy and managing Jerry's official presence and community engagement
- Creating a community playbook that defines Jerry's voice—knowing when to provide technical advice, share relevant content, or step back
- Producing high-effort, informative content including text posts, guides, and visual breakdowns on car ownership, insurance, and maintenance tailored to specific subreddit cultures
- Managing reputation and crisis response by turning frustrated discussions into trust-building moments through transparent, helpful engagement
- Tracking analytics including karma growth, thread sentiment, share of voice, referral traffic, and Reddit's influence on search indexability and LLM citations
- Feeding organic Reddit insights, emerging pain points, and trending topics back to Product and Content teams
You bring 2+ years of community marketing or organic social strategy experience, ideally with Reddit expertise in consumer tech, fintech, or insurtech. You're a Reddit native who understands platform dynamics, karma systems, and unspoken community rules. You write naturally for Redditors and have a visceral dislike of corporate-speak. You're technically savvy about how Reddit content feeds into Google SGE, LLMs, and organic SEO. You're thick-skinned, empathetic, and can handle public skepticism with grace and honesty. You understand that long-term trust and educational content build far more brand equity than quick conversion tactics.
