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Heidi Health is building AI-powered clinical tools that reduce administrative burden on healthcare providers. The company has achieved significant scale—supporting 2.5 million patient sessions weekly across 190+ countries—and is now expanding its brand presence globally.
This Social Media Manager role sits at the center of Heidi's organic social strategy, owning day-to-day management across LinkedIn, Meta, TikTok, and YouTube. You'll plan, create, publish, and analyze content that builds Heidi's voice as a leading healthcare AI brand, reporting to the Brand Campaigns Lead.
Key responsibilities include: developing and maintaining a global content calendar tied to product launches and brand milestones; creating end-to-end social content (shooting and editing video when needed) and collaborating with designers, video editors, and copywriters on larger projects; managing community engagement across all platforms with authentic, empathetic responses; building systems and templates to standardize processes and prevent repeated errors; tracking analytics and using data to refine strategy; and serving as the final quality checkpoint before any asset goes live, ensuring consistency, compliance, and brand alignment.
You'll also coordinate with internal teams—Acquisition, Product Marketing, Field Marketing, Comms, and People/Talent—to keep narratives consistent across markets and help scale how the broader business engages with company channels. The role requires strong understanding of graphic design, copywriting, and video production; comfort with social analytics tools (Sprout, Omni, etc.); and the ability to spot emerging trends while discerning which ones fit Heidi's brand and values. You'll balance product moments, culture, employer brand, and thought leadership in a fast-moving, global organization where ideation and execution happen in parallel.
