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Salary: USD 100,000 - 130,000 / annual
VIA is a mission-critical software company enabling organizations to share sensitive, distributed data securely. The company serves the Department of War, federal and state law enforcement, NGOs, and critical infrastructure organizations globally, combining decentralized architecture, agentic AI, and military-grade security.
You will own VIA's social media strategy and execution across all major platforms (LinkedIn, X, Instagram, Threads, Facebook, YouTube, and emerging channels). This is a hands-on senior individual contributor role where you set the standard for VIA's social presence and lead agency partners, freelancers, and internal teams to execute your vision.
Key responsibilities include:
**Strategy & Analytics**: Define social media strategy for priority channels, establish goals, audience, voice, and visual guidelines. Own metrics that connect social performance to brand, marketing, and pipeline goals. Use performance data and competitor research to refine strategy monthly.
**Execution**: Own day-to-day scheduling and publishing across channels. Create content directly and direct designers, freelancers, and agency partners on visuals and video. Respond to comments, mentions, and messages. Bring VIA into relevant communities where customers and competitors engage.
**Campaigns & Paid Promotion**: Lead integrated social campaigns around major moments. Identify when paid campaigns make sense and define goals, audience, placement, and budget.
**Brand Safety & Approvals**: Build and own the review and approval process for social content, including guidelines on sharing customer information, product deployments, and partners. Partner with compliance and leadership on escalation protocols.
**Executive & Employee Voice**: Own and grow the CEO's social presence, particularly LinkedIn. Launch and grow an internal ambassador program, identifying engaged employees and providing tools, coaching, and content to amplify VIA's story. Create employee guidelines for representing VIA on social media.
**Cross-functional Partnership**: Lead VIA's social media content calendar in partnership with marketing, product, People & Operations, leadership, and external PR agency.
In your first 90 days, you will audit all VIA social channels and competitors with recommendations; own day-to-day publishing by day 30; establish content review and approval workflows; roll out employee social guidelines and toolkit; pitch an ambassador program vision; deliver a CEO executive presence plan; deliver a full social campaign plan; and establish baseline metrics with 3-month growth goals.
**Requirements**
5+ years of dedicated social media experience in a technology company, ideally in B2B tech, security, or defense tech, including owning a social media program end-to-end. Demonstrated track record of growing audiences and engagement across multiple platforms with measurable results. Hands-on experience planning and optimizing paid social campaigns. Experience building executive and employee presence on social, such as ghostwriting for executives or ambassador and advocacy programs. Experience directing agencies, freelancers, or contractors and leading campaigns across teams. Fluency with social scheduling, listening, and analytics tools with ability to turn data into clear recommendations. Sound judgment about what to share publicly, especially involving customers, security, or sensitive information. Ability to set standards and coach others from early-career employees to executives. Proactive, hands-on approach comfortable rolling up sleeves to solve problems. Strong communication skills and clear point of view with ability to influence stakeholders and senior leaders as well as external partners.
Nice to have: Experience communicating in regulated or security-sensitive environments.
