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Runway is seeking an AI-Native Social Media Creative to produce exceptional short-form content for Instagram Reels, TikTok, YouTube Shorts, and X. This is a hands-on creative role focused on editing, directing, and designing content using generative AI tools—primarily Runway's own products—to create work that stops the scroll and performs with platform algorithms.
You'll work as a creative generalist within the social media and creative department, reporting to the Social Media Lead. The role spans multiple formats: short-form video, motion graphics, design, and animation. Your responsibilities include developing concepts and executing finished work (not prototypes), responding in real time to trends and cultural moments, exploring the creative boundaries of generative AI tools, and translating product capabilities into compelling social artifacts. You'll collaborate across product, research, and marketing teams to showcase new features and model capabilities.
Much of your output will be top-of-funnel content—often a viewer's first encounter with Runway. You'll produce work across brand campaigns, product marketing, social content, tutorials, and internal demos. The role demands both throughput and quality: you'll cut launch-day Reels from generated footage one day and jump on breaking trends the next, maintaining consistent creative standards throughout.
You'll contribute to the team's evolving creative process by sharing workflows, techniques, and best practices as the tools themselves evolve. This is a making role in a fast-moving environment where tools, workflows, and possibilities change constantly.
REQUIREMENTS:
- 4 to 8 years of professional creative experience in social media, editing, directing, design, animation, art direction, writing, or a combination thereof
- Exceptional short-form editing skills with strong instincts for hooks, pacing, and sound design
- Portfolio demonstrating polished, intentional creative work made with AI tools (not just traditional work or experimentation)
- Deep, hands-on fluency with generative AI creative tools; daily user with practitioner-level understanding of capabilities and constraints
- Strong visual and conceptual taste; ability to recognize quality work across mediums and creation methods
- Proven understanding of social media platforms (Instagram, TikTok, YouTube, X) including trends, formats, strategies, and algorithmic preferences
- Real-time instincts for spotting trends early and executing quality work quickly
- Self-direction and creative initiative; ability to generate ideas independently without waiting for briefs
- Curiosity about generative AI technology; familiarity with model releases and understanding of AI trajectory
- Comfort working in a fast-moving environment with constantly evolving tools and possibilities
About Runway
AI / Data / Infrastructure; Media / Creator Economy — generative AI tools for video and creative production.
