SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 60,000 - 75,000 / annual
StockX, a Detroit-based technology marketplace for sneakers, apparel, collectibles, trading cards, and electronics, is seeking a Social Media Coordinator to join the Brand Marketing team. This role focuses on creating and executing culturally relevant, social-first content that drives engagement and brand presence across TikTok and Instagram.
Key Responsibilities:
TikTok Content & Strategy: Lead daily content creation and posting on TikTok to strengthen relationships with sneaker and apparel communities while building presence in Trading Cards, Vintage, and emerging categories. Own the content calendar and posting cadence, manage the creator content process end-to-end (including product shipping, submission review, and scheduling), oversee post formatting and compliance with platform policies, and track performance metrics including views, engagement, and GMV per video to inform strategy.
Live Content Production: Lead weekly editing and cutdowns of live content, including timestamp scrubbing, developing new pieces from key moments, and managing music rights clearance. Produce category-specific cutdowns for Trading Cards and Vintage across organic and paid channels. Create celebrity stream cutdowns to build excitement and cultural credibility as live shopping scales. Track and report on live performance metrics.
Instagram & Trading Cards: Own and grow StockX's Trading Cards presence on Instagram. Partner with Account Management to source and develop partner content. Manage regular posting and scheduling to keep the account active and engaging, driving growth through strategic content and community engagement.
Community & Cross-Functional Collaboration: Monitor and engage authentically with communities across TikTok and Instagram. Stay ahead of platform trends and translate them into content opportunities. Collaborate with Brand, Creative, Social, and Account Management teams to align content with broader marketing priorities. Share performance insights and recommendations with stakeholders.
Requirements:
- 2–4 years of experience in social media, content creation, or related field
- Deep understanding of TikTok, Instagram, and platform-specific best practices
- Strong instincts for what resonates with Gen Z and Millennial audiences
- Hands-on experience shooting and editing short-form content
- Fluency in sneaker, apparel, and broader cultural trends
- Experience with social analytics and performance tracking
- Strong organizational skills and attention to detail
- Clear communicator with collaborative mindset
- Self-starter who thrives in fast-paced, real-time environments
- Willingness to travel
- Bachelor's degree preferred
