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Salary: USD 98,600 - 133,400 / annual
Duolingo is seeking a creative Social Media Content Creator to produce short-form video content for TikTok, Instagram Reels, and YouTube Shorts. As a core member of the Marketing team, you will create entertaining and educational content that brings Duolingo's brand and characters to life, working from concept through final production.
Key responsibilities include:
- Conceptualizing, scripting, storyboarding, shooting, and editing short-form videos for social platforms
- Creating entertaining, distinctive content that audiences want to watch and share while supporting Duolingo's educational mission
- Developing content for campaigns featuring creator collaborations and Duolingo's animated characters
- Partnering with Social, Brand, Design, Product, and other teams to support product features, launches, courses, podcasts, and company initiatives
- Running short-form content experiments, analyzing performance data, and applying insights to future work
- Monitoring platform trends and audience behavior to identify timely opportunities aligned with brand voice
- Maintaining clear communication and collaboration with creative and cross-functional partners
You will use performance insights to continuously strengthen creative experiments and ensure content resonates across different platform audiences.
Requirements:
- 2+ years of experience creating social content for a brand, organization, agency, or established creator channel
- Portfolio of social-first video work demonstrating strong creative judgment and end-to-end execution (mandatory for consideration)
- Experience producing short-form video from concept through shooting and editing
- Proficiency with video-editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut
- Strong understanding of TikTok, Instagram Reels, and YouTube Shorts, including platform-specific audience expectations
- Experience using content-performance data to evaluate creative work and guide experiments
- Ability to identify relevant trends and respond quickly while protecting brand voice and quality
- Clear communication skills and cross-functional collaboration experience
Preferred qualifications:
- Proficiency in more than one language
- Experience creating content with characters, mascots, or established brand intellectual property
- Experience performing on camera or directing on-camera talent
- Motion graphics, animation, or design skills
