SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 130,000 - 140,000 / annual
Nanit is a venture-backed AI-powered parenting platform trusted by over one million families. The company combines advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver predictive parenting intelligence. You'll join a mission-driven team of scientists, engineers, and parents building an entirely new category in early childhood technology.
In this role, you'll define and drive Nanit's organic social strategy across platforms, shaping how the brand engages parents. You'll own the strategic and creative direction of Instagram and TikTok as primary channels, developing audience-led content approaches tailored to distinct parent mindsets and moments. You'll evolve Nanit's social voice and tone, identify real-time cultural and parenting conversations, and balance planned content systems with timely, trend-aware opportunities.
Key responsibilities include:
- Own organic social strategy across channels, with Instagram and TikTok as primary drivers
- Set strategic and creative direction grounded in brand platform, audience insight, and performance data
- Develop audience-led content approaches for distinct parent mindsets and moments
- Evolve Nanit's social voice, tone, and point of view across platforms
- Identify and act on cultural and parenting conversations in real time
- Direct a content creator, partner with the internal creative team, and brief third-party creators to execute against strategy
- Manage and mentor one direct report, providing strategic direction and feedback
- Partner with the influencer lead to identify, onboard, and oversee creators on retainer
- Partner with paid social counterparts to scale high-performing organic ideas
- Define the role of secondary channels (LinkedIn, Reddit, YouTube, Substack) within the broader social ecosystem
You'll work cross-functionally with Creative, Paid Social, and Influencer teams to translate strategy into distinct social brand expression through voice, storytelling, creative concepts, and platform-native execution.
REQUIREMENTS:
- 6-8 years of experience leading organic social, social strategy, or content for a consumer brand or agency
- Deep expertise in Instagram and TikTok, with strong understanding of platform behavior, trends, formats, and audience expectations
- Strong understanding of parents as an audience, including needs, behaviors, tensions, and cultural conversations shaping modern parenthood
- Strong creative instinct with ability to turn social trends, audience insights, and brand priorities into original content ideas
- Skilled at creating social content, including writing copy, developing concepts, shaping visual direction, and managing content through execution
- Strong understanding of social design principles, with basic Canva skills and ability to create or adapt simple, polished social assets independently
- Comfortable creating and executing content as needed, while knowing when to partner with Creative or external resources for more complex work
- Experienced developing social engagement strategies that foster community, conversation, and meaningful audience participation
- Skilled at adapting trends and cultural moments through a brand lens without making participation feel forced or overly branded
- Fluent in social performance data, with ability to identify what's working, why, and how to apply those learnings
- Experienced leading creators and cross-functional partners from strategy and briefing through execution
- Comfortable balancing long-term content planning with fast-moving, reactive social opportunities
