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IPSY is seeking a Social Content Strategist to lead and elevate the brand's organic social presence across Instagram, TikTok, Facebook, YouTube Shorts, and emerging platforms. This hybrid role, based in the Los Angeles area and reporting to the Director of Social Media, blends beauty content creation, channel strategy, and trendspotting.
You will own IPSY's organic social channels, conceptualizing, creating, and directing social-first content that drives organic goals. Key responsibilities include:
Content Creation & Social Shoot Capture: Concept, capture, and edit short-form original videos, trending formats, campaign storytelling, behind-the-scenes footage, and event coverage optimized for social platforms. Serve as an in-house beauty content creator when needed, producing trend-forward content that authentically connects with IPSY's beauty audience. Lead social shoot planning and execution alongside the Production team, translating creative ideas into scroll-stopping content tailored to each platform. Develop and manage creative briefs for campaign-specific social assets.
Channel Strategy & Management: Own and manage IPSY's Instagram, Facebook, and YouTube Shorts strategy to drive brand awareness, engagement, and traffic. Act as a channel expert, developing platform-optimized content through original creation, user-generated content briefs, and dedicated shoots. Maintain a sharp pulse on the evolving social and beauty landscape, identifying high-impact trends and testing opportunities. Collaborate cross-functionally with Creator Partnerships, Brand Operations, Creative, Production, Brand Partnerships, Growth, and Events teams. Manage the social content calendar, publishing daily content with strong attention to brand voice and accuracy.
Beauty Trends & Internet Culture: Identify pop culture moments and trends that resonate with the community and brand. Leverage beauty trends and popular formats to identify reactive content opportunities. Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content.
Analytics & Insights: Track performance metrics, analyze audience insights, and optimize content strategy based on data-driven findings.
IPSY is a remote-first company offering monthly virtual activities, company-wide offsites, professional development, and learning sessions to keep remote team members connected and engaged.
