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Fanatics is seeking a sports-obsessed, internet-native Social & Community Associate to grow and engage Fanatics Sports & Casino's presence across social and community platforms where sports fans congregate. This role sits within the Organic Social team and focuses on Discord, Reddit, X, Facebook Groups, and emerging community platforms.
You will support day-to-day management, moderation, programming, and active participation in communities, turning audiences into engaged fan bases. As Fanatics integrates sportsbook, prediction markets, and casino into a unified experience, you'll create engaging community experiences that give fans multiple reasons to interact with the brand beyond individual products or campaigns.
Key responsibilities include:
- Managing and programming Fanatics communities across Discord, Reddit, X, Facebook Groups, and other platforms
- Maintaining an always-on community calendar covering conversations, recurring programs, activations, AMAs, giveaways, cultural moments, and sports tentpoles
- Actively and authentically participating in online sports communities, joining conversations rather than simply broadcasting
- Moderating Fanatics-owned communities while maintaining a welcoming, engaging, distinctly Fanatics voice
- Monitoring emerging conversations, trends, memes, and fan behaviors to flag content and engagement opportunities
- Developing and executing community tactics around major sports moments, campaigns, product launches, and events
- Building recurring community programs and experiences that encourage fan participation and return visits
- Surfacing fan sentiment, feedback, trends, and notable conversations to the broader team and internal partners
- Partnering with Organic Social, Marketing, Brand, Product, CRM, VIP, and Responsible Gaming teams on community initiatives
- Tracking community engagement, growth, and participation metrics to identify improvement opportunities
- Staying current on new platforms, online communities, and emerging trends
Requirements:
- 1–3 years of experience in social media, community management, social programming, content, or related field (sports, sports betting, gaming, entertainment, or media experience is a plus)
- Hands-on experience with Discord, Reddit, X, Facebook Groups, or similar online communities
- Strong understanding of sports culture, internet culture, and how fans interact online (familiarity with sports betting or gaming is a plus)
- Natural instinct for what gets people talking, sharing, and participating online
- Some experience with social moderation, community guidelines, or managing conversations in fast-moving environments
- Strong writing and communication skills with ability to adapt tone and voice across platforms
- Highly organized and comfortable managing multiple tasks, conversations, and programs simultaneously
- Proactive, collaborative mindset with willingness to learn and take on new challenges
- Genuine passion for sports and 24/7 curiosity about fan conversations online
- Willingness to travel occasionally for events, activations, and team offsites
- Comfort working nights, weekends, and non-traditional hours around major sporting events
