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Salary: USD 121,500 - 178,500 / annual
Life360 is seeking an SEO/ASO Manager to own the company's unified organic discovery strategy across traditional search (SEO), AI answer engines (AEO/GEO), and app store optimization (ASO). The role sits within the Journey Marketing team's eCommerce division, which focuses on converting member touchpoints into long-term loyalty.
You will manage a small team including a Content Strategist and supporting agency partners, setting quality standards for all published content. Key responsibilities include:
- Developing and executing Life360's integrated organic discovery strategy across SEO, AEO/GEO, and ASO, ensuring these channels operate as a coordinated system for both membership and device products.
- Owning the content strategy and editorial calendar for Life360.com, defining the topical roadmap, content hierarchy, and publishing cadence across blog, product marketing pages, help content, and comparison pages.
- Building and maintaining site information architecture, including URL structure, taxonomy, internal linking, and navigation logic for both users and search crawlers.
- Executing AEO optimization across web and app surfaces, implementing structured data, shaping content for AI parsing, and building signals that AI models prioritize.
- Monitoring and growing Life360's AI citation share across ChatGPT, Perplexity, Gemini, and Google AI Overviews, identifying content gaps where competitors define the narrative.
- Leading technical SEO health including crawlability, indexation, Core Web Vitals, canonical/redirect logic, hreflang implementation, and structured data integrity.
- Partnering with Engineering, Product, and Marketing teams to build the technical foundation and content depth that earn citations, rankings, and recommendations.
This is a hands-on role with real execution accountability. You'll be Life360's subject matter expert on organic discovery in an AI-first world, responsible for winning across all discovery surfaces where families make decisions. Life360 serves approximately 102.4 million monthly active users across 180+ countries and operates as a remote-first company with 500+ employees.
