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Madison Reed is seeking an SEO/AEO Manager to own the company's organic and AI-search presence end-to-end across DTC ecommerce and Hair Color Bar retail locations. This is a hands-on individual-contributor role that brings SEO/AEO in-house, replacing external consultants and agencies.
You will operate as a product manager for SEO/AEO, defining strategy and prioritizing the roadmap while partnering with Engineering on execution. Responsibilities span SEO and AEO strategy, technical implementation, content creation, local search optimization, and performance reporting.
SEO & AEO Strategy: Define and execute Madison Reed's SEO and AEO roadmap across both channels. Stay ahead of AI search evolution (Google AI Overviews, ChatGPT, Perplexity) and adapt strategy as the landscape shifts. Identify high-impact opportunities across product pages, category pages, editorial content, local pages, and brand storytelling. Run competitor and prompt-level analysis to understand where Madison Reed is and is not being cited or surfaced. Serve as the internal SME on SEO/AEO, translating search strategy into clear cross-functional recommendations.
Technical SEO & AEO: Act as product owner for technical SEO/AEO—diagnosing issues (site architecture, crawlability, indexation, Core Web Vitals, schema gaps) and writing requirements for Engineering. Own structured-data strategy to support both rich results and AI citation quality. Optimize content structure, entity coverage, headers, and page formatting for AI-generated answers and featured placements. Manage AI visibility and citation-tracking tools to monitor share of voice and competitive performance.
Content Creation & Optimization: Lead blog content strategy and production, identifying topic and keyword opportunities while structuring for AEO. Provide ongoing optimizations for product pages, category pages, FAQs, and editorial content. Build scalable content frameworks using AI-assisted tools. Develop content briefs and produce first drafts—you are comfortable writing, not just directing. Partner with Marketing and Creative to maintain brand voice while meeting SEO/AEO requirements.
Local SEO: Own local search strategy for Hair Color Bar retail locations, including location pages, Google Business Profile management, LocalBusiness schema, and near-me content. Partner with the Hair Color Bar team as the SME on local discovery to support appointment and membership growth.
Performance & Reporting: Own SEO and AEO performance reporting across KPIs including organic traffic, AI search visibility and share of voice, citation and appearance rates in AI Overviews, featured-snippet appearances, organic conversion and revenue, local search performance, CTR, and engagement. Diagnose traffic fluctuations, algorithm updates, and ranking changes with speed and precision.
The role is fully remote and full-time, reporting to the Senior Director of Digital Commerce—DTC, with occasional travel for company events and team meetings.
