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Salary: USD 160,000 - 210,000 / annual
Thatch is building technology to transform how America approaches healthcare benefits. This role owns SEO strategy end-to-end, establishing organic search as a durable growth channel for the company.
You will develop and execute comprehensive SEO strategy across technical SEO, content strategy, and organic acquisition. This includes identifying high-impact opportunities, building content that answers real buyer questions, and driving qualified traffic that converts to pipeline and revenue.
Key responsibilities include:
- Owning SEO strategy across technical SEO, content, AI search, and organic acquisition channels
- Developing buyer-focused content strategies that drive qualified traffic
- Building and scaling the SEO function, including hiring and leading team members over time
- Partnering with Web and Engineering to improve site architecture, performance, and technical SEO implementation
- Creating AI-enabled workflows for research, content creation, optimization, and measurement
- Establishing editorial standards that balance quality with operational speed
- Measuring performance across organic traffic, pipeline, and revenue to inform strategy improvements
- Collaborating with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content
You bring 5+ years of experience building or significantly scaling SEO programs, ideally in B2B SaaS or similarly complex businesses. You have deep expertise in technical SEO, content strategy, and emerging AI search technologies. You're comfortable working closely with Engineering and Web teams, have experience managing or leading teams, and can connect SEO investments directly to business outcomes. Experience building SEO from early-stage foundations, growing organic acquisition in competitive markets, and implementing AI-native workflows is highly valued.
Thatch is a fully distributed, early-stage company with a collaborative, high-velocity culture.
