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Postman, the world's leading API platform used by 45M+ developers and 500K organizations (98% of Fortune 500), is seeking an SEO Manager to drive pipeline growth and revenue impact through organic search and answer engine optimization.
This role sits within Revenue Marketing and focuses on turning search intent into business outcomes—connecting organic discovery to both product-led and sales-led growth motions. You'll own how Postman gets found across traditional search and emerging AI-powered answer engines, ensuring organic presence translates into qualified traffic, product signups, and enterprise pipeline.
Key responsibilities include:
**SEO/AEO Strategy & Revenue-Focused Execution**: Develop and execute SEO and Answer Engine Optimization (AEO) strategy aligned to PLG and SLG revenue goals. Prioritize keyword and topic coverage based on buyer intent, pipeline potential, and product activation signals. Ensure organic search strategy connects tightly to global GTM priorities and campaign themes. Stay ahead of evolving search landscapes including AI-generated answers, LLM-based discovery, and zero-click search behavior.
**Integrated Campaign & Content Orchestration**: Collaborate with content, product marketing, and demand generation teams to execute multi-channel programs amplifying organic reach, including SEO-driven content and landing pages, technical documentation, AEO-optimized content for AI answer surfaces, and always-on content programs tied to product and campaign priorities.
**PLG & SLG Pipeline Contribution**: Own the connection between organic traffic and revenue outcomes by mapping high-intent search journeys to product signup flows, identifying gaps between organic acquisition and enterprise pipeline contribution, and surfacing organic engagement signals to sales and SDR teams.
**Technical SEO & Site Health**: Own technical SEO execution across Postman's web properties including site architecture, crawlability, indexation, Core Web Vitals optimization, and structured data/schema markup. Partner with engineering and web teams to prioritize technical improvements protecting and growing organic performance.
**Audience & Market Intelligence**: Deeply understand Postman's key audiences (developers, product teams, enterprise buyers) and how each searches for solutions. Provide ongoing insight on search trends, SERP behavior, AI answer surface dynamics, and competitive positioning.
**Performance & Revenue Accountability**: Own KPIs tied to organic pipeline contribution, PLG signups, and SLG-influenced revenue. Track the full organic funnel from discovery through revenue impact. Partner with Marketing Analytics on attribution modeling and measurement improvement.
Postman is headquartered in San Francisco with offices in Boston, New York, Austin, Tokyo, London, and Bangalore. The company is privately held with backing from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners.
