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Feathery is an AI Operating & Decisioning system for financial services, serving Fortune 500 customers like Allstate to power mission-critical workflows including customer onboarding, insurance underwriting, quoting, account openings, and advisor transitions. The company is experiencing rapid growth (6x YoY) and is building out its marketing function.
As SEO Content Marketer, you will own the strategy and execution of Feathery's organic search presence end-to-end. Your primary responsibilities include researching buyer search intent across wealth management and insurance sectors, developing and publishing high-quality content that ranks for target keywords, and converting organic traffic into qualified pipeline.
This is a hands-on role where you will write the majority of content yourself rather than managing writers. You'll work closely with founders, product, and go-to-market teams to translate complex financial workflows into credible, useful content that resonates with operations leaders at RIAs, broker-dealers, insurance carriers, and brokerages. You'll own meaningful portions of the funnel and directly measure impact through traffic and pipeline metrics.
Key responsibilities: develop SEO content strategy identifying high-value topics and keywords; research, write, and publish pillar pages, solution pages, comparison content, and blog posts; optimize existing pages and site structure for improved rankings and conversion; partner cross-functionally to ground content in real customer workflows; track performance against rankings, traffic, and pipeline goals; and help shape Feathery's presence in AI-driven and answer-based search.
You bring 3+ years of SEO and content marketing experience, ideally in B2B SaaS, fintech, or financial services. You're a strong writer comfortable explaining technical and regulated subject matter clearly and credibly. You understand modern SEO comprehensively: keyword research, intent analysis, on-page optimization, content structure, internal linking, and technical fundamentals. You're proficient with tools like Ahrefs, Semrush, Google Search Console, and analytics platforms, making data-driven decisions. You can take topics from research through publication and ranking with minimal oversight. Bonus experience includes direct financial services writing (wealth management, insurance, lending, payments) and hands-on Webflow marketing page building.
