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Senior Web Operations Manager

Juniper Square - San Francisco, CA, United States - Hybrid - posted 2026-08-14

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Salary: USD 115,000 - 160,000 / annual

Juniper Square is seeking a Senior Web Operations Manager to oversee the full operational stack of junipersquare.com, reporting to the Head of Corporate Marketing. This role combines technical depth with search expertise at the intersection of traditional SEO and AI-driven discovery. Key responsibilities include: - Serve as the primary point of contact for all website initiatives, translating business and technical needs into clear execution plans and driving projects across teams with minimal oversight. - Own the content management system (CMS) end-to-end: governance, plugins, security updates, and direct page production using existing components and templates. Brief the agency for complex backend work and QA every release. - Run production operations: schedule and publish blog posts, page updates, podcasts, and related assets. Manage cross-functional dependencies with Brand, Product, and Legal teams. Maintain site hygiene including broken links, outdated content, asset organization, and international page upkeep. - Monitor and continuously improve Core Web Vitals, site speed, and uptime. Own platform health and maintain documented recovery procedures for critical issues. - Own Juniper Square's organic SEO strategy and roadmap, including technical SEO (architecture, crawlability, schema markup), setting direction, and iterating based on performance data. - Own AEO/GEO (AI Engine Optimization / Generative Engine Optimization) monitoring and correction: track how Juniper Square is represented across AI answer engines, run keyword and prompt-based research, implement structured data and semantic frameworks, and translate priorities into a content roadmap. - Design and operate AI workflows for AEO/GEO monitoring, content refresh cycles, and performance reporting, automating recurring operations that previously required manual work. - Own performance reporting: define and track KPIs across traffic, organic visibility, and technical site health. Surface actionable insights for leadership and cross-functional partners. The ideal candidate has 8+ years in a Marketing function with direct ownership of a B2B website, a track record of scaling website performance, and experience with agency oversight and cross-functional coordination. Required expertise includes hands-on CMS ownership (Contentful, Sanity, Webflow, or similar), deep analytics and technical SEO knowledge, real AEO/GEO fluency, and demonstrated ability to work cross-functionally with Product, Design, IT, and Legal teams. AI fluency and experience building AI-powered systems that create operational leverage is strongly preferred.

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