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Highrise is a profitable social platform and virtual world with millions of players globally. The company has been operating since 2013 with durable monetization and is now scaling aggressively.
You'll own user acquisition strategy and execution across Google App Campaigns, Apple Search Ads, and TikTok, operating as a two-person team directly with the CEO. Your mandate is to scale monthly spend from current levels to $500k+ while maintaining profitable payback targets. This is a high-leverage, high-accountability role with no intermediaries between your analysis and budget deployment.
Key responsibilities include: managing channel strategy, budgets, bidding, and creative direction; scaling spend profitably; identifying and launching new channels and geographies; running structured creative testing loops; mastering the company's measurement stack (Singular MMP plus proprietary BigQuery attribution and LTV models); collaborating with the data team on unit economics; managing external partners; and reporting directly to the CEO with clear, data-driven recommendations.
You'll need proven experience managing $500k+/month in mobile UA spend at scale, with deep hands-on expertise in Google App Campaigns, Apple Search Ads, and TikTok. Fluency in mobile measurement (SKAN/AAK, MMPs, VO/AEO, incrementality) is essential—you should be able to pull your own data, validate LTV curves, and distinguish genuine high-value installs from inflated metrics. You'll leverage AI aggressively for analysis, reporting, and workflow optimization to manage multiple channels solo. Experience in mobile games, social apps, or virtual economies is a strong plus.
The role demands extreme ownership, a hunter's instinct for market arbitrage, and the ability to challenge leadership when data warrants it. You'll work in a fast-moving environment where analysis converts to decisions in hours, not quarters, and compensation is structured to reward profitable scaling.
