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HoneyBook is an AI-powered business management platform for service-based entrepreneurs, helping them attract leads, connect with clients, book projects, and manage payments. Founded in 2013, the company has powered over 25 million client relationships and processed more than $12 billion in transactions.
You will own paid social as a core growth engine, taking full responsibility for high-budget, full-funnel campaigns across Meta, TikTok, YouTube, LinkedIn, Reddit, and emerging channels. Your core responsibilities include:
- Develop and execute strategy for large-scale paid social campaigns, allocating budgets across channels to hit pipeline and revenue targets while balancing brand awareness and performance objectives.
- Analyze creative and conversion data to identify and reach high-value audiences, continuously optimizing performance across the funnel.
- Lead testing roadmaps covering audience, creative, bidding, and platform-level experiments, translating results into scalable strategy.
- Partner with Creative, Lifecycle, Brand, and cross-functional teams (Product, Data, Finance) to plan and execute integrated campaigns.
- Build measurement frameworks that connect spend to business outcomes; measure, track, and document test results and brand lift studies.
- Create and present clear, actionable reports and recommendations to marketing leadership using data analysis and visualization.
- Stay ahead of platform changes, betas, and emerging channels; provide strategic perspective on where HoneyBook should test next.
- Mentor junior team members and raise the bar on channel expertise across the team.
You are analytical with a data obsession, capable of diagnosing performance issues quickly and identifying optimization opportunities. You combine data-driven decision-making with creative thinking, partnering with the Creative team to iterate on high-performing ads and develop new testing frameworks. You own outcomes, zooming out to set channel strategy and zooming in to catch critical details. You challenge the status quo, stay on top of emerging digital media opportunities, and thrive in fast-paced, ambiguous environments.
REQUIREMENTS:
- 5+ years of professional experience managing and scaling paid social campaigns with significant budgets at a global subscription-based or SaaS company, including hands-on, senior-level ownership of Meta and YouTube.
- Proven experience managing campaigns across TikTok, LinkedIn, and/or Reddit; experience testing and scaling emerging platforms is a strong plus.
- Extensive experience with audience segmentation, personalization, and conversion rate optimization.
- Track record of building and running structured testing frameworks (creative, audience, bidding) and translating results into strategy.
- Sharp attention to detail across all aspects of campaign management, from setup to reporting.
- Strong command of marketing analytics platforms and marketing technology (attribution tools, ad platform reporting, BI tools).
- Comfortable leveraging AI tools to speed up analysis, reporting, and day-to-day execution.
- Excellent communication and cross-functional collaboration skills; comfortable presenting insights and recommendations to senior stakeholders.
- Ability to thrive in a fast-paced, dynamic environment and own ambiguous, high-impact problems.
