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Salary: USD 84,000 - 121,000 / annual
Motive empowers physical operations teams with a unified platform for fleet, safety, operations, and finance management. The company serves nearly 100,000 customers across transportation, logistics, construction, energy, field service, manufacturing, agriculture, food & beverage, retail, and public sector.
As Senior Technical SEO Specialist, you will lead Motive's technical SEO program end-to-end, serving as a core stakeholder in the technical health and structure of the web presence. You'll partner closely with Web, Web Engineering, Content, Product Marketing, and Growth Marketing teams, working alongside colleagues focused on content SEO and AI search to ensure technical, content, and AI-search efforts reinforce each other.
Key responsibilities include:
- Lead execution of the technical SEO program with recurring audits covering crawlability, indexation, rendering, redirects, canonical tags, internal link structures, structured data, and page quality
- Use and improve AI-assisted workflows that turn crawl and search performance data into prioritized fix lists with human oversight
- Identify and resolve content cannibalization and duplication across the site
- Partner with Web Engineering to improve site errors, warnings, and performance issues on key pages and templates, with recommendations tied to traffic and conversion impact
- Optimize high-intent product, solution, and industry pages for non-brand search ranking and conversion
- Improve information architecture, navigation, and internal linking to capture long-tail demand
- Drive technical SEO across international sites, including hreflang, regional sitemaps, canonical strategy, and localized templates in partnership with regional marketing teams
- Define technical SEO requirements for new templates, page types, and CMS capabilities; provide SEO QA for launches, migrations, and redesigns
- Translate findings into clear, engineering-ready requirements explaining what's wrong, why it matters, and how to fix it
- Act as primary technical SEO partner for web and marketing stakeholders, helping non-technical partners understand trade-offs and impact
Requirements:
- 5+ years of technical SEO experience, ideally in B2B SaaS or complex, multi-template environments
- Bachelor's degree required
- Deep expertise in crawling, indexation, JavaScript SEO, sitemaps, canonicals, redirects, hreflang, internal linking, Core Web Vitals, performance, and mobile UX
- Experience scaling information architecture across category, product, long-tail, international, and localized pages
- Knowledge of schema.org/JSON-LD implementation and validation; ability to diagnose keyword cannibalization at scale
- Proven partnership with web and engineering teams to deliver technical fixes and measure impact on traffic, leads, and pipeline
- Experience applying AI or agentic workflows to automate SEO audits and recommendations with appropriate human oversight
- Strong understanding of AEO, generative search, crawler access, structured data, page architecture, algorithm updates, AI search features, and evolving SEO measurement
- Strong analytical skills with large crawl and search datasets; proficiency in Google Search Console, Semrush, Screaming Frog, log analyzers, and web analytics
- Excellent written and verbal communication with ability to explain technical concepts to non-technical stakeholders
