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Salary: USD 150,000 - 200,000 / annual
Cresta is a Stanford AI Lab-backed conversational AI platform that combines AI agents, real-time human agent augmentation, and conversation intelligence for enterprise customer experience. The company has raised $270M+ from top-tier investors (a16z, Greylock, Sequoia) and serves leading enterprises including United Airlines, Cox Communications, and Marriott.
You will own positioning, messaging, and go-to-market strategy for the technical layer of Cresta's AI Agent platform, including Conductor (the agent-building tool), CLI, APIs, and integrations. This is a hands-on role for someone who can run demos, discuss technical topics like evals and guardrails with engineers, and translate that fluency into compelling narratives that resonate with CTOs and technical buyers.
Key responsibilities include:
- Develop positioning and messaging for CIO, CTO, VP Engineering, developers, and digital transformation personas, grounded in primary research
- Enable sales and solutions teams to engage technical buyers through training, plays, discovery, objection handling, and demos
- Lead end-to-end product launches for AI Agent features, from narrative design through field enablement and measurement
- Create differentiated technical content (guides, blog posts, pitch decks, videos, benchmarks, customer stories) that generates demand
- Collaborate with Product, Engineering, and Partnerships on new products, training, events, and community programs for technical audiences
- Serve as external evangelist through webinars, hackathons, and thought leadership content
- Partner with Product and Engineering to bring market, competitive, and customer signals into roadmap prioritization
- Track competitive landscape and sharpen differentiation against agent-native competitors
Requirements:
- 5+ years of product marketing or solutions marketing experience, including time marketing to technical buyers, developers, or engineers
- Demonstrated technical fluency: deep understanding of AI agents, comfortable demoing new features, able to objection-handle technical topics (evals, context windows, guardrails)
- Proven track record owning positioning and messaging for a platform, API, or developer-facing product
- Experience leading complex, cross-functional launches from strategy through execution
- Exceptional writing and presentation skills, with range to engage both engineers and executives
- Strong research and analytical instincts; ability to turn customer and competitive input into clear points of view
- Ability to manage multiple priorities and apply appropriate effort levels
- Comfort operating with ambiguity and speed; bias toward building rather than waiting for briefs
Preferred qualifications:
- Background marketing AI/ML, LLM, or agent infrastructure products
- Experience launching developer platforms, ecosystems, or technology partner programs
- Contact center, customer experience, or CCaaS domain knowledge
- Hands-on experience building with agent frameworks or comfort writing light code
- Experience creating technical certifications, academies, or curriculum programs
- Experience at hypergrowth startups competing against better-known incumbents
- Bachelor's degree in Marketing, Business Administration, Computer Science, or related field
