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Preply is a unicorn edtech platform (Series D, $150M) that connects 100,000+ tutors teaching 90+ languages to learners in 180 countries. The company is expanding beyond language learning into new tutor categories and building out its Supply Growth team's acquisition capabilities.
You will lead the full tutor acquisition pillar end-to-end as a Senior Supply Acquisition Specialist, reporting directly to the Supply Growth Lead. This is a hands-on, high-ownership role focused on building acquisition channels from the ground up in a fast-moving marketplace.
Key Responsibilities:
- Run and optimize SEM and paid social campaigns (Meta, TikTok, others) for tutor acquisition in partnership with Marketing teams
- Partner with Marketing's SEO and CRM teams to grow organic acquisition and improve lead-to-tutor conversion through contact flows, lead scoring, and reporting
- Own job board strategy and execution end-to-end across LinkedIn and other platforms: sourcing, postings, relationships, performance tracking
- Identify, test, and launch new acquisition channels and partnerships (referrals, affiliate, etc.) with no existing playbook
- Define and evolve the acquisition KPI/reporting framework, including ATAC, Conversion Rate, ROI, and use data to guide budget and channel-mix decisions
- Collaborate cross-functionally with Expansion, Marketing, CRM, Data, Product, Sales, and Legal to create scalable playbooks
You'll work in a collaborative, dynamic culture with relocation support available, learning & development budget, equity, health insurance, mental health support, and Gympass wellness access.
Requirements:
- 5+ years of hands-on experience in growth/performance marketing or demand generation with real budget ownership (SEM and/or paid social)
- Fluency with CRM platforms and funnel math (conversion rate, CAC, LTV/CAC) strong enough to build a KPI framework
- Proven experience building and scaling a channel or process from scratch, comfortable owning ambiguity end-to-end
- Ability to operate in both modes: partnering with central Marketing teams and independently owning channels with no playbook
- Growth mindset with strong interpersonal and influencing skills in fast-paced, high-growth environments
- Comfortable with data/analytics tools (Excel/Sheets minimum; SQL or BI tool a strong plus) for independent reporting
Nice-to-have:
- Supply-side marketplace acquisition experience
- Experience in affiliate or partnership space, including recruiting partners and optimizing performance across various models
