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Salary: USD 175,000 - 250,000 / annual
Suno is the fastest-growing consumer entertainment company and leader in AI music, backed by top-tier investors including Bond Capital, Menlo Ventures, Lightspeed, IVP, and NVIDIA Ventures. The company has built a creative platform enabling millions of users—from grandmothers to Grammy winners—to create music using AI.
You'll be the hands-on strategic product marketing lead for Suno's emerging bets: 0→1 products and features across the business. This is a pivotal role as the PMM function scales with a growing team.
Key responsibilities:
- Define and own the emerging bets strategy, including user journey from discovery through signup to first song and early repeat use
- Work with core leaders to turn early ideas into clear bets, defining audience and success metrics before launch
- Lead full GTM for 0→1 launches, from early tests and betas to public release
- Partner with Growth to design and run experiments testing demand and improving acquisition, activation, and retention
- Collaborate with UXR and Data to map and optimize new-user journeys; identify high-leverage touchpoints and ensure messaging consistency
- Serve as cross-functional thought leader with Product, Design, UXR, Growth, and Brand; influence roadmap priorities through user and market insights
You'll work in a fast-paced, high-ambiguity environment where you ship impact through GTM strategies, stay close to execution, and thrive on creating clarity from ambiguity in a highly matrixed organization.
REQUIREMENTS:
- 8+ years in product marketing or related field, ideally with exposure to technology, music, or creative tools
- Proven track record owning GTM end-to-end for meaningful new product launches (insight through execution and measurement)
- Experience driving adoption and engagement for new consumer apps
- Experience working closely with Product, UXR, and Growth in fast-paced, high-ambiguity environments
- Deep experience with top-to-mid funnel (acquisition, onboarding, activation, early habit) for consumer, UGC, or subscription products
- Exceptional storytelling and writing skills; ability to turn complex product work into clear, compelling narratives and launch stories
- Analytical skills: comfortable setting success metrics, reading dashboards, using data to refine strategy, journeys, and messaging
- Strong cross-functional influence without positional authority; able to align Product, Design, UXR, Growth, Brand, and Creator/Artist partners
- User-centric mindset; comfortable synthesizing UXR, data, and qualitative feedback into segment definitions and messaging
- Self-starter energized by ambiguity; able to create structure where it doesn't exist
- Bias toward shipping and iterating; comfortable running experiments and implementing change
- Team-first, low-ego mindset; willing to roll up sleeves on strategy and copy
Nice-to-haves: experience on multi-platform products (web + mobile), subscription/monetization models, personalization/recommendation surfaces, or deep personal passion for music.
