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Alleyoop is a direct-to-consumer beauty brand specializing in multifunctional makeup products designed to streamline morning routines. The company is experiencing major retail expansion into Ulta, Olive Young, and additional major retailers, and is seeking a Senior Social Media Manager to lead the brand's social presence across Instagram, TikTok, and emerging platforms.
In this role, you will own social media strategy end-to-end, including content calendar development, campaign ideation, copywriting, creator sourcing, community management, and performance reporting. You will manage a Social Media Coordinator and video editor, working directly with the Founder & CEO and collaborating across Growth, Affiliate, and Content teams to align social initiatives with broader brand and business objectives.
Key responsibilities include:
- Developing and executing social media strategy across Instagram, TikTok, and emerging platforms
- Writing all copy and captions; ideating and directing campaigns from concept through execution
- Briefing and directing video editing and design work
- Aligning social content with retail moments (Ulta, Olive Young, etc.) and DTC priorities
- Analyzing platform performance and adjusting strategy based on data
- Building and nurturing engaged communities; sourcing and managing creator relationships
- Managing the Social Media Coordinator and video editor
- Reporting on social performance and insights to leadership
- Partnering with Growth on affiliate, TikTok Shop, and digital flywheel initiatives
- Bringing audience signals and cultural observations back to inform product and brand decisions
You are a strategic thinker who is equally comfortable being hands-on—editing, creating, and executing day-to-day work. You read platform trends and understand human psychology. You are detail-oriented, take ownership, and are excited by the opportunity to grow your scope and responsibility as the brand scales. You thrive in a high-energy, creative environment and are comfortable working in-person several days per week for photoshoots, events, and founder meetings.
Requirements:
- 5+ years of social media experience with a consumer brand, ideally in beauty or related category
- Experience mentoring or managing junior team members, freelancers, or creators (preferred)
- Proven ability to build and execute a cross-channel content strategy that drives real growth
- Strong copywriting and community management instincts
- Proficiency with social analytics tools (e.g., Dash Social, Sprout Social) to guide strategy
- Comfort with creative tools (Canva, CapCut, Figma)
- Based in Los Angeles with ability to work in-person several days per week
