SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Babylist is seeking a Senior Social Media Manager to own the company's day-to-day social presence, with primary focus on TikTok strategy and execution. The role sits on a team managing content, community, and platform strategy that connects with parents, parents-to-be, and their support networks. You'll report to the Director of Social and Creator Marketing and partner closely with brand partnerships, acquisition, editorial, and creative teams.
Key responsibilities include leading a strategic overhaul of Babylist's social presence to raise the bar on content quality, platform performance, and cultural relevance. You'll own TikTok end-to-end as the creative and strategic lead, managing trendspotting, creator collaboration, hands-on content production, and performance optimization. Babylist is already the largest baby brand on TikTok with 1.4M followers; the mandate is to deepen engagement and cultural relevance, not just grow reach.
The role splits time between strategy and hands-on production, including shooting and editing content in the SoHo showroom and working directly with creator and influencer partners. You'll create content that lands emotionally and culturally with expecting families, delivering joy, humor, empathy, and utility. You'll also set and track KPIs, partner across teams to align messaging and amplify campaigns, and move at the speed of social with agile decision-making.
This is a hybrid role with regular on-site expectations at the SoHo showroom for production work. You must live within commutable distance of NYC to get there easily and on short notice.
Required: 8+ years in social media at a consumer-facing brand with 500k+ followers. You're a true TikTok native who knows how organic content thrives and can work with creators and trends in real time. You're a hands-on creator of platform-native short-form video—you've storyboarded, filmed, edited, and optimized TikToks yourself. You're fluent across Instagram, Facebook, Reddit, and TikTok, with proven ability to scale social programs from strategy to measurable results. You're analytical, data-driven, have sharp creative judgment, and are experienced with branded content and partnerships. You understand the fears, excitement, and identity shifts of pregnancy and early parenthood, and that insight informs your work. AI is already daily practice for you—you use it to sharpen content, workflow, trend forecasting, and performance insights.
