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Salary: USD 85,000 - 120,000 / annual
Jellyfish is seeking a Senior Manager, Retail Media to lead campaign strategy, activation, and performance across multiple retail media networks for a major household brand. This is a hands-on, client-facing role at the center of an actively growing account.
You will own a multi-retailer portfolio spanning Walmart Connect, Target Roundel, Criteo, and Home Depot's Orange Apron Media, serving as the primary platform owner for Lowe's, Costco, and Best Buy. This is a senior seat with real autonomy: you will receive clear scope and direction, then run your platforms end-to-end and lead the team supporting them.
Key Responsibilities:
- Multi-retailer platform ownership: manage campaign architecture, keyword and targeting strategy, bid strategy, budget pacing, cross-retailer allocation, performance analysis, and tentpole planning (Deals Week, Circle Week, holiday).
- Cross-retailer insight: translate retailer-specific results into portfolio-level narratives, budget recommendations, and competitive context.
- Client leadership: own the full operating rhythm, set agendas, present performance and recommendations directly to client stakeholders in weekly and monthly forums, flag risk early, and follow through on commitments.
- Budget governance: own pacing, spend caps, flight dating, and billing reconciliation; identify and escalate discrepancies such as misbilled activity and platform outages; lead make-good conversations with retailer partners.
- Retailer partnerships: build durable relationships with Walmart Connect, Roundel, and Criteo partner teams to unlock betas, secure support, and resolve issues.
- Team leadership: manage and develop Associates and Senior Associates; set priorities, review work, coach on platform craft and client communication, and provide regular feedback.
- Process and team leverage: document campaign structures, naming conventions, QA checklists, and optimization cadences; set standards for the account and offshore execution partners; maintain quality bar.
- Planning and strategy: contribute to annual and quarterly planning, new product launch support, and test-and-learn roadmaps in partnership with account leadership.
The account is in an active build phase. Platform structures are being rebuilt, the measurement approach is being redefined, and the retail media operating model is being designed now. You would join early enough to shape how it works.
REQUIREMENTS:
- 5+ years in retail media or commerce media with hands-on, in-platform ownership of self-service retail media networks.
- Demonstrated depth in Walmart Connect and/or Target Roundel (TPA/self-service); Criteo self-service is a strong complement. Experience across two or more of these is a significant advantage.
- Broader retail media experience across Amazon Ads, Instacart, Kroger Precision Marketing, CitrusAd, or Home Depot's Orange Apron Media is welcome.
- Strong command of budget management fundamentals: pacing, caps, flighting, invoice reconciliation, and spend/billing discrepancy resolution.
- Demonstrated experience owning client-facing communication: leading performance readouts, defending recommendations, and managing expectations.
- Genuine understanding of client and campaign management: owning the operating rhythm, connecting platform activity to client objectives, and leading the conversation.
- Experience managing, mentoring, or directing junior team members (Associates or Senior Associates), including delegating work, reviewing output, and developing people.
- Proven self-direction at a senior level: owned platforms or workstreams where you set the plan, executed it, and reported up.
- Exceptional organizational command across campaigns, budgets, timelines, and client deliverables, supported by structured trackers, documented process, and clean campaign taxonomies.
- Advanced Excel and analytical skills, with ability to move from platform exports to executive-ready stories.
- US-based with availability to work core US business hours (Central or Eastern time zone preferred).
PREFERRED QUALIFICATIONS:
- Familiarity with Skai, Pacvue, or similar retail media management platform.
- Direct experience managing Walmart Connect or Roundel through a major tentpole event at meaningful spend levels.
- Experience navigating retailer credit and make-good processes or platform outage remediation.
- Experience working with distributed or offshore execution teams.
- Experience with Tableau or Looker.
- Category experience in home care, home appliances, or durable goods.
- Familiarity with retail media measurement nuances: attribution windows, in-store versus online attribution, and duplication risk.
