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Salary: USD 85,000 - 120,000 / annual
Jellyfish is seeking a Senior Manager, Retail Media to lead campaign strategy, activation, and performance across multiple retail media networks for a major household brand. This is a hands-on, client-facing role at the center of an actively growing account.
You will own a multi-retailer portfolio spanning Walmart Connect, Target Roundel, Criteo, and Home Depot's Orange Apron Media. You'll serve as the primary platform owner, responsible for campaign architecture, keyword and targeting strategy, bid strategy, budget pacing, cross-retailer allocation, performance analysis, and tentpole planning through major retail events.
Key responsibilities include:
- Multi-retailer platform ownership across Walmart Connect (search and display), Target Roundel, and Criteo for Lowe's, Costco, and Best Buy
- Translating retailer-specific results into coherent portfolio narratives with budget recommendations and incrementality perspective
- Full client leadership including setting agendas, presenting performance directly to stakeholders in weekly and monthly forums, flagging risk early, and following through on commitments
- Budget governance including pacing, spend caps, flight dating, and billing reconciliation; identifying and escalating discrepancies
- Building durable relationships with retailer partner teams to unlock betas, secure support, and resolve issues
- Managing and developing Associates and Senior Associates supporting your platforms, including setting priorities, quality-checking work, coaching on platform craft and client communication
- Documenting campaign structures, naming conventions, QA checklists, and optimization cadences to run the account on process rather than tribal knowledge
- Contributing to annual and quarterly planning, new product launch support, and test-and-learn roadmaps
This is a senior role with real autonomy. You will receive clear scope and priorities from senior leadership, then run your platforms end-to-end and lead the supporting team, anticipating client and account leadership needs and bringing solutions alongside issues.
The account is in an active build phase with platform structures being rebuilt, measurement approaches being redefined, and the retail media operating model being designed. You would join early enough to shape how it works.
REQUIREMENTS:
- 5+ years in retail media or commerce media with hands-on, in-platform ownership of self-service retail media networks
- Demonstrated depth in Walmart Connect and/or Target Roundel (TPA/self-service); Criteo self-service is a strong complement; experience across two or more is a significant advantage
- Broader retail media experience across Amazon Ads, Instacart, Kroger Precision Marketing, CitrusAd, or Home Depot's Orange Apron Media is welcome
- Strong command of budget management fundamentals: pacing, caps, flighting, invoice reconciliation, and spend/billing discrepancy resolution
- Demonstrated experience owning client-facing communication: leading performance readouts, defending recommendations, managing expectations under scrutiny
- Genuine understanding of client and campaign management: owning the operating rhythm, connecting platform activity to client objectives, leading the conversation
- Experience managing, mentoring, or directing junior team members (Associates or Senior Associates) including delegating work, reviewing output, and developing people
- Proven self-direction at senior level: owned platforms or workstreams where you set the plan, executed it, and reported up
- Exceptional organizational command across campaigns, budgets, timelines, and client deliverables, supported by structured trackers, documented process, and clean campaign taxonomies
- Advanced Excel and analytical skills with ability to move from platform exports to executive-ready stories
- US-based with availability to work core US business hours (Central or Eastern time zone preferred)
DESIRABLE:
- Familiarity with Skai, Pacvue, or similar retail media management platform
- Direct experience managing Walmart Connect or Roundel through major tentpole events (Deals Week, Circle Week, holiday) at meaningful spend levels
- Experience navigating retailer credit and make-good processes or platform outage remediation
- Experience working with distributed or offshore execution teams
- Experience with Tableau or Looker
- Category experience in home care, home appliances, or durable goods
- Familiarity with retail media measurement nuances: attribution windows, in-store versus online attribution, dual-seat or duplication risk
