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Salary: USD 117,300 - 169,000 / annual
Ōura, a health-tech company known for its award-winning smart ring and connected app, is seeking a Senior Retail Marketing Manager to lead marketing initiatives across Latin America. Reporting to the Director of Retail Marketing, you will drive strategic marketing activities and partnerships with major retailers including Falabella, Liverpool, Mercado Libre, and Amazon.
In this role, you will develop and execute comprehensive retail marketing programs in partnership with internal and external teams to achieve business objectives. You'll serve as the primary marketing liaison for regional retail partners and distributors, establishing and strengthening relationships while delivering plans within agreed budgets. Key responsibilities include coordinating cross-functional execution of retail marketing programs, managing brand assets and creative deliverables, tracking and optimizing campaign performance using data-driven insights, and analyzing KPIs to continuously improve efficiency.
You will analyze campaign and project performance to inform strategic decisions, provide input during retail marketing goal-setting processes, and influence the regional retail marketing team. The role requires cultivating productive relationships with internal and external marketing counterparts, participating in team hiring and onboarding, and serving as the primary point of contact for regional partners. Frequent travel to meet key accounts is required.
This is a US-based remote position. The role demands strong project management skills, seamless cross-functional collaboration with Sales, Marketing, GTM, and Sales Operations teams, and a customer-focused mindset to position Ōura as retail partners' best partner.
REQUIREMENTS:
- 6+ years of experience in Retail Channel Marketing or Partner Marketing roles
- Demonstrated experience executing retail/channel marketing activities and OPEX investments
- Understanding of how retailers measure and manage businesses (CPC, CPA, LTV, ROAS)
- Knowledge of retail marketing levers that drive in-store and online traffic
- Excellent verbal and written communication skills
- High level of accuracy and attention to detail
- Experience building in-store experiences through permanent fixtures, temporary displays, staff training, and education
- Proven ability to manage comarketing and OPEX budgets with fiscal responsibility
- Highly effective conflict management and stakeholder navigation skills
- Strong interpersonal skills; approachable and flexible
- Experience navigating diverse organizational environments and cultures
- Bilingual: English and Spanish (required)
- Bachelor's degree in Business, Marketing, or Economics
