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Culture Amp is the world's leading employee experience platform, serving 25 million employees across 6,000+ companies. The company is backed by leading venture capital and has offices in the US, UK, Germany, and Australia.
As Senior Regional Marketing Manager for DACH (Germany, Austria, Switzerland), you will lead marketing strategy for this region while building out the Benelux and Nordics markets. You'll drive pipeline and revenue by adapting global campaigns for local market impact, working closely with the EMEA marketing team, global demand generation, customer marketing, Sales, SDR, Customer Experience, and People Science teams.
Key responsibilities include:
• Establish regional marketing plans that translate go-to-market goals into local events and campaigns, partnering with the Senior Events Manager and global teams to localize messaging and content for local buyers, driving both new logo and expansion revenue.
• Manage pipeline development by partnering with SDR teams on targeted events and regional campaigns to build a robust pipeline of new logo and expansion opportunities while meeting all KPIs.
• Lead cross-functional collaboration, representing the markets in global marketing forums as the local champion. Align quarterly plans with Sales, SDR, People Science, and Customer Success teams, run retrospectives, and ensure seamless lead follow-up through opportunity conversion.
• Create and translate content using AI to establish scalable localization processes.
• Leverage market, customer, and competitor insights to shape regional strategy and provide feedback to global teams on local messaging needs.
• Develop local partnerships to run joint events and webinars that generate pipeline and accelerate deals, working with the Global Partnership Director and EMEA Sales teams.
• Build and nurture the local Community Chapters programme as a growth flywheel, managing local chapter leads and supporting programming.
• Track performance metrics and use data to refine and improve marketing results, managing ROI and demonstrating clear performance narratives.
• Manage local vendor relationships to deliver high-quality executions on time and within budget.
Success metrics include meeting pipeline and revenue targets with improving conversion quarter-over-quarter, effective regionalization of global campaigns within your ICP, strong sales partnerships with shared plans and aligned reporting, and proactive budget management with clear ROI narratives.
The company emphasizes in-office presence, asking most employees to work from their local Culture Amp office an average of 2 days per week.
REQUIREMENTS:
• 7+ years of B2B SaaS marketing experience or equivalent, with demonstrated ability to drive measurable pipeline and revenue in the UK market
• Confidence building markets from the ground up to drive new business acquisition (ARR) and expansion from existing customer base (NRR)
• Experience thriving in international organizations with diverse viewpoints
• Mindset geared toward innovation, creativity, and willingness to experiment with calculated risks
• Demonstrated experience with AI tools and examples of using AI to improve processes or create content
• Strong analytical skills with proficiency in MarTech tools (Salesforce, HubSpot, webinar platforms, ABM tools like Splash or 6Sense)
• Exceptional collaboration and communication skills; ability to influence cross-functional teams without direct authority
• Understanding of scaling across new logo and expansion with comfort balancing high-touch field activity and global digital plays
• Experience working with C-Suite ICP and buying committee concepts
• Native-level German and fluent English
NICE TO HAVE:
• Customer/Community Marketing experience
• HRTech background
• Familiarity with partnership programs and co-marketing initiatives
• Additional European languages
