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Deputy is a unicorn-status global SaaS workforce management platform serving 1.5M+ workers and 375K+ workplaces across 100+ countries. The company transforms frontline work for hourly employees—from retail to healthcare—with scheduling, compliance, and engagement tools. Deputy is becoming AI-native and seeks a Senior Regional Marketing Manager to drive demand generation and pipeline growth across US regions.
In this role, you'll develop and execute region-specific growth plans targeting small-to-medium businesses (SMBs), managing the full marketing funnel from lead capture through sales handoff and post-campaign analysis. You'll own integrated campaigns spanning email, paid channels, gated content, webinars, field events, and sales activations. Success requires deep collaboration with Sales, Product Marketing, Analytics, Marketing Operations, Creative, and Performance teams to align strategy, execution, and reporting.
Key responsibilities include: building regional growth strategies aligned to local buyer needs; managing lead nurture and funnel impact analysis; partnering with internal teams to execute campaigns across channels; analyzing performance data to optimize spend and improve ROI; staying current on market trends, competitor activity, and emerging marketing technologies; and managing budgets, timelines, and stakeholder relationships with vendors and field teams.
You bring 5+ years of B2B/SaaS marketing experience in hyper-growth environments, with proven demand generation and pipeline growth track records. You have deep expertise across gated content, paid ads, webinars, field events, email, and sales activations, plus strong understanding of B2B marketing funnels (persona targeting, campaign strategy, lead generation, nurture, attribution, conversion, pipeline acceleration). You've built and managed integrated campaigns across paid, owned, earned, and field channels from strategy through optimization. You excel at end-to-end ownership, executing at pace both directly and through others, taking projects to completion, and learning from setbacks. You're agile, test-and-learn oriented, and move fast to scale winning programs. You have strong analytical skills using campaign and funnel data to evaluate performance and improve ROI. You're proficient with Salesforce, Marketo, and marketing analytics/reporting tools. Excellent project management, communication, and stakeholder management skills round out the profile. Remote work across US time zones is expected; the company has hubs in Sydney, Melbourne, San Francisco, and London.
