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Culture Amp is the world's leading employee experience platform serving 25 million employees across 6,000+ companies. As Senior Regional Marketing Manager for the UK, you will lead the regional marketing strategy, translating global go-to-market goals into locally-resonant campaigns and events that drive pipeline and revenue growth.
Key Responsibilities:
- Establish and execute regional marketing plans that localize global campaigns for UK buyers, partnering with the Senior Events Manager, global Lifecycle and Demand Generation teams to drive new logo and expansion pipeline.
- Manage pipeline development by collaborating with SDR teams on targeted events and regional campaigns, ensuring all KPIs are met.
- Act as the UK market champion across global marketing forums, representing local needs and providing market, customer, and competitor insights to shape regional strategy and inform global messaging.
- Collaborate cross-functionally with Sales, SDR, People Science, and Customer Success teams to align quarterly plans, run retrospectives, and ensure seamless lead conversion.
- Leverage local partners to run joint events and webinars; work with the Global Partnership Director and EMEA Sales teams to plan and scale channel initiatives.
- Develop and nurture the local Community Chapters programme as a growth flywheel, managing chapter leads and supporting programming.
- Track performance metrics, measure ROI across programs and channels, and use data to refine and improve results.
- Manage local vendor relationships to deliver high-quality executions on time and within budget.
Success Metrics:
- Pipeline and revenue targets met with improving conversion quarter-over-quarter.
- Effective regionalization of global campaigns within your ICP; regional insights systematically inform global messaging.
- Strong sales partnership with shared plans, clear cadences, aligned reporting, and measurable acceleration on top accounts.
- Proactive budget management with clear ROI narratives and test-and-learn roadmap tied to pipeline impact.
Requirements:
- 7+ years of B2B SaaS marketing experience or equivalent, with demonstrated ability to drive measurable pipeline and revenue in the UK market.
- Proven track record creating and executing regional marketing strategies for new business acquisition (ARR) and customer expansion (NRR).
- Experience working in international organizations with diverse teams; ability to learn from diverse viewpoints.
- Mindset geared toward innovation, creativity, and calculated risk-taking.
- Confidence with AI tools and demonstrated examples of using AI to improve processes or create content.
- Strong analytical skills and proficiency with MarTech platforms (Salesforce, HubSpot, webinar tools, ABM tools like Splash or 6Sense).
- Exceptional collaboration and communication skills; ability to influence cross-functional teams without direct authority.
- Understanding of scaling across new logo and expansion; comfort balancing high-touch field activity with global digital plays.
- Experience working with C-Suite ICPs and buying committee dynamics.
Nice to Have:
- Customer or Community Marketing experience.
- HRTech background.
- Familiarity with partnership programs and co-marketing initiatives.
