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Salary: USD 150,000 - 200,000 / annual
Cresta is an AI platform that combines conversational AI agents, real-time human agent augmentation, and conversation intelligence to drive revenue and efficiency across customer experience channels. The company has raised over $270M from top-tier investors including a16z, Greylock, and Sequoia, and counts United Airlines, Cox Communications, and Marriott among its customers.
You will own the development and continuous refinement of Cresta's positioning and messaging across a portfolio of industries, led by Travel & Hospitality and Telecommunications. This role is not single-vertical; it's for a solutions marketer who has worked inside a mature, multi-industry go-to-market motion and knows how to build vertical marketing as a repeatable system.
Key responsibilities include:
- Develop and refine positioning and messaging for Travel & Hospitality, Telecommunications, and additional verticals, translating platform capabilities into clear, differentiated industry narratives
- Build a repeatable vertical playbook (framework for industry narratives, personas, use cases, proof points, and enablement) that scales efficiently as new verticals are added
- Establish Cresta as a thought leader in covered industries through strategic content, industry events, analyst engagement, and customer storytelling
- Develop and maintain deep buyer personas for each vertical, advancing understanding of industry-specific pain points, priorities, and decision dynamics
- Partner across product, sales, solutions, and marketing to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue
- Bring new product capabilities to market through an industry lens, leading vertical launches and creating sales enablement materials
- Use win/loss analysis and data-driven insights to influence roadmap priorities and guide vertical investment decisions
- Move fast, get hands-on, and solve open-ended problems while balancing strategic thinking with execution
You will report to the VP of Product Marketing and play a critical role in how Cresta positions, sells, and grows across several of its most important verticals.
Requirements:
- At least 7 years of product marketing or solutions marketing experience, including meaningful time in an industry or solutions marketing role at a company with a mature, multi-vertical go-to-market motion
- Demonstrated experience covering multiple industries simultaneously, including building repeatable vertical frameworks and ramping quickly on new industries
- Domain knowledge and experience marketing to at least one of Travel & Hospitality or Telecommunications
- Experience managing cross-functional or cross-team projects
- Excellent communication skills and comfortable presenting in executive-level settings
- Excellent research skills and experience producing data-driven market analysis
- Bachelor's degree in Marketing, Business Administration, a related technical field, or equivalent practical experience
Preferred qualifications:
- Experience in software categories related to contact centers, customer experience, and AI Agents
- Experience marketing to Home Services, Utilities, or Retail
- Experience in hypergrowth scale-ups
