SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 162,275 - 194,730 / annual
Grafana Labs is seeking a Senior Product Marketing Manager to drive growth and positioning for its Observability products. This is a strategic and hands-on role where you'll partner closely with product managers, engineers, and go-to-market teams to define product value, messaging, and go-to-market strategy.
Key responsibilities include:
- Partner with and teach product managers to define product value, messaging, competitive positioning, and sales enablement collateral
- Create materials that help customers evaluate and adopt products: reference architectures, implementation guides, detailed product information
- Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to drive growth across the entire customer journey
- Conduct market and customer research to understand pain points, competition, and opportunities
- Teach go-to-market and sales teams product capabilities and value; deliver training and enablement to ensure customer-facing teams effectively engage with customers, partners, and prospects
What makes this role unique: Product Marketing at Grafana Labs sits within the Product org (not Marketing). The focus is on teaching product managers and engineers how to think about growth and demand, and codifying product marketing knowledge into AI-forward tools and processes that the entire organization can use. This is a high-impact, high-autonomy role requiring strategic thinking, teaching ability, and hands-on tactical execution (blogs, webinar outlines, video scripts, etc.).
Grafana Labs is a 100% remote, globally distributed company with 40+ countries represented. The company is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, and others. Customers include Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce.
REQUIREMENTS:
- 4+ years of relevant experience (product marketing, solutions marketing, or product management)
- Experience marketing and selling to a technical audience
- Passion for open source, cloud native, and infrastructure technologies
- Proven ability to take on complex projects and efficiently drive them from start to finish
- Ability to clearly articulate the value of technical products to customers and sellers
- Experience leading product or feature launches autonomously and as part of a team
- Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows
- Comfort working with a variety of internal and external stakeholders in complicated processes
- Strong product and technical curiosity that translates to clear packaging, positioning, and messaging
- Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations
- Exceptional writing and communication skills
- High "say-do" ratio in executing and delivering impact
