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Salary: GBP 91,755 - 110,106 / annual
Grafana Labs is seeking a Senior Product Marketing Manager to drive growth and positioning for its Observability products. This is a strategic and hands-on role where you'll partner closely with product managers, engineers, and go-to-market teams to define product value, messaging, and launch strategies.
Key responsibilities include:
- Partner with and mentor product managers to define product value, messaging, and go-to-market strategy, including competitive positioning and sales enablement collateral
- Create customer-facing materials such as reference architectures, implementation guides, and detailed product information to help customers evaluate and adopt products
- Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to drive growth across the entire customer journey
- Conduct market and customer research to identify pain points, competitive threats, and growth opportunities
- Train and enable go-to-market and sales teams on product capabilities and value delivery
- Teach product managers and engineers how to think about growth and demand, codifying product marketing knowledge into AI-forward tools and processes
What makes this role unique: Product Marketing sits within the Product org (not Marketing), emphasizing strategic thinking and organizational teaching alongside tactical execution. You'll work on blogs, webinars, video scripts, and more, with significant autonomy and impact. The role requires comfort with AI tools (ChatGPT, Claude) to automate messaging and workflows.
Grafana Labs is a 100% remote, globally distributed company with 40+ countries represented. Customers include Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce. The company is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, and others.
REQUIREMENTS:
- 4+ years of relevant experience in product marketing, solutions marketing, or product management
- Experience marketing and selling to technical audiences
- Passion for open source, cloud native, and infrastructure technologies
- Proven ability to manage complex projects from conception to completion
- Ability to clearly articulate technical product value to customers and internal teams
- Experience leading product or feature launches independently and collaboratively
- Experience using AI tools like ChatGPT and Claude to automate messaging and workflows
- Comfort working with diverse internal and external stakeholders in complex processes
- Strong product and technical curiosity that translates to clear packaging, positioning, and messaging
- Demonstrated quantitative analytical skills for campaign performance analysis and data-driven recommendations
- Exceptional writing and communication skills
- High execution and delivery track record
