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Salary: USD 170,765 - 200,900 / annual
Coinbase is seeking a Senior Product Marketing Manager to own the go-to-market strategy for trading products in the Coinbase retail app. You will be the connective tissue between the trading product team and marketing, driving trading volume growth through product launches, sharp positioning, and creative growth programs.
Key responsibilities include:
- Own end-to-end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption.
- Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
- Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.
- Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.
- Build deep customer understanding across trader segments, from first-time derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback.
- Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.
Required experience includes 8+ years of product marketing, growth marketing, or product management in consumer-facing apps with demonstrated track record of driving measurable trading or financial product adoption. Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, or Binance is essential. You must have proven ability to own product launches and growth strategy end-to-end, from positioning through channel execution and performance measurement. Advanced quantitative and analytical skills with experience defining success metrics, running experiments, and using data to inform decisions are required. Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes is expected. Responsible use of generative AI with human oversight is valued.
Coinbase is a remote-first company with quarterly in-person working sessions called "surges." The role offers competitive compensation, equity, bonus eligibility, and comprehensive benefits.
