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Juniper Square is seeking a Senior Product Marketing Manager for Real Assets to own messaging, positioning, and sales enablement for their commercial real estate and real assets segment. The company operates a platform serving 2,300+ GPs (general partners) with $300B+ under administration, combining technology, data, and fund administration services for private markets.
In this role, you'll become the internal expert on how real estate and real assets managers buy—understanding the buying group (CFOs, COOs, Heads of Asset Management, Fund Operations, Controllers, Investor Relations, technical evaluators), their priorities, and what drives them to choose Juniper Square. You'll translate this market understanding into persona-specific narratives, competitive positioning, and content that enable Sales to win deals.
Key responsibilities include:
**Strategy & Positioning**: Partner on Juniper Square's real assets strategy, articulating differentiated value propositions for each stakeholder in the CRE buying group. Build detailed personas and industry playbooks covering buyer roles, priorities, objections, and content needs across the sales journey.
**Sales Enablement**: Work directly with Sales leadership and top performers to co-create winning collateral—executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks. Act as the internal expert on real assets deal dynamics, shaping messaging on high-stakes opportunities.
**Voice of Customer & Competitive Intelligence**: Conduct deep research through customer interviews, win/loss analysis, and Sales feedback. Own competitive intelligence for real assets and disseminate actionable insights to Sales, Growth Marketing, and Product to keep the go-to-market motion aligned.
**AI-Native Approach**: Use AI agents and tooling as core infrastructure to research accounts and synthesize customer and competitive inputs, measurably accelerating asset production. Apply judgment to AI outputs, knowing where automation accelerates work and where human insight is critical.
**Cross-Functional Partnership**: Partner with Demand Gen on persona-relevant messaging and campaign grounding. Work with Product to translate platform capabilities into clear value propositions. Support Customer Marketing in surfacing real assets customer stories.
The role reports to the Head of Product Marketing and operates as a trusted partner with Sales leadership and Demand Gen. Juniper Square offers hybrid flexibility across 27 U.S. states, 2 Canadian provinces, India, Luxembourg, and England, with physical offices in San Francisco, New York City, Mumbai, and Bangalore.
