SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 150,000 - 200,000 / annual
Cresta is an AI platform that combines conversational AI agents, real-time human agent augmentation, and conversation intelligence to drive revenue and efficiency across customer experience channels. The company has raised over $270M from top-tier investors including a16z, Greylock, and Sequoia, and counts United Airlines, Cox Communications, and Marriott among its customers.
You will own Cresta's positioning, messaging, and go-to-market strategy for the Healthcare vertical, reporting to the VP of Product Marketing. This is a high-impact role shaping how Cresta positions, sells, and grows in one of its most strategic verticals.
Key responsibilities include:
- Develop and refine Cresta's positioning and messaging for Healthcare, translating platform capabilities into industry narratives that resonate with buyers, operators, and executives at payers, providers, DSOs, and retail health organizations
- Establish Cresta as a thought leader in Healthcare through strategic content, industry events, analyst engagement, and customer storytelling
- Build and maintain deep buyer personas, understanding Healthcare-specific pain points, compliance requirements, and decision dynamics
- Partner across product, sales, solutions, and marketing to build and execute Healthcare-specific go-to-market strategies that accelerate pipeline and revenue
- Lead vertical product launches and create sales enablement materials to drive adoption
- Provide data-driven insights on wins/losses to influence product roadmap and optimize vertical strategy
- Move fast, get hands-on, and solve open-ended problems balancing strategic thinking with execution
Requirements:
- At least 7 years of product marketing or solutions marketing experience with deep domain knowledge of the Healthcare industry (payer, provider, or both)
- Domain expertise in regulatory and compliance considerations shaping how Healthcare organizations evaluate and adopt AI
- Experience managing cross-functional or cross-team projects
- Excellent communication skills and comfort presenting in executive-level settings
- Excellent research skills and experience producing data-driven market analysis
- Bachelor's degree in Marketing, Business Administration, a related technical field, or equivalent practical experience
Preferred qualifications:
- Experience in software categories related to contact centers, customer experience, and AI Agents
- Operational experience in Healthcare patient access, member services, or revenue cycle
- Experience in hypergrowth scale-ups
