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Handshake AI is a rapidly scaling AI data business that has grown from $0 to ~$1B run rate in one year, working directly with frontier AI labs to create evaluations, publish benchmarks, and push the boundaries of AI model development. The company pays ~$60M monthly to over 30K individuals and partners with world-class AI labs, Fortune 500 companies, and leading educational institutions.
As Senior Product Marketing Manager for Handshake AI's frontier lab business, you will own end-to-end product marketing for a business growing faster than almost anything in AI. You'll be the connective tissue between research, product, sales, and the market, translating deep technical work into positioning that resonates with researchers and lab leadership.
Key responsibilities include:
- Build end-to-end positioning, messaging, and competitive strategy for the frontier lab business while keeping it unified with Handshake's broader career-network narrative
- Partner with the HAI research team to translate technical research outputs into market-ready content that builds credibility with researchers and the AI community
- Serve as the primary PMM point of contact for lab-facing conversations, owning value propositions, proof points, pricing narratives, and objection handling
- Create and maintain sales playbooks, talk tracks, competitive one-pagers, and pitch assets, iterating based on direct field feedback
- Partner with HAI Product and Sales leadership to shape long-term GTM strategy, synthesizing customer, competitive, and market insights into executive recommendations
- Collaborate with event marketing to translate HAI positioning into compelling in-person and virtual experiences, including executive dinners and conference activations
You bring 6+ years of product marketing, content marketing, or related B2B marketing experience. You're comfortable operating in ambiguity, making progress without perfect briefs, and prioritizing effectively. You can influence at all levels including executives, have strong project management skills for complex multi-stakeholder launches, and a proven track record of 0-to-1 program building. Experience with human data, AI training data, or partnering directly with researchers and technical stakeholders is a plus.
Handshake offers competitive compensation with equity, 401(k) match, comprehensive health benefits, paid parental leave, flexible PTO, $2,000 learning stipend, and a hybrid work model with office in San Francisco.
