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Salary: USD 116,000 - 174,000 / annual
Klaviyo is seeking a Senior Product Marketing Manager to own Go-to-Market Excellence—the programs, plays, and enablement that translate product innovation into pipeline, adoption, and revenue. You will serve as the connective tissue between Product Marketing and the field, partnering with Sales, Customer Success, Enablement, Partnerships, GTM Ops, and fellow PMMs to build scalable sales plays, drive product adoption, and shape enablement strategy.
Key responsibilities include:
**Seller Experience:** Own the end-to-end seller experience by ensuring messaging, assets, and product knowledge are accessible and easy to use. Simplify the path from product launch to field readiness.
**Sales Plays & Programs:** Build and maintain scalable sales plays and cross-functional GTM programs, including target personas, discovery questions, objection handling, competitive positioning, and proof points in collaboration with Sales, Marketing, and PMM leadership.
**CSM Product Adoption:** Partner with Customer Success to turn product capabilities into repeatable adoption, cross-sell, and expansion motions through customer-ready talk tracks, playbooks, and use cases.
**Enablement Strategy:** Define strategy and cadence for product and messaging enablement across Sales, CS, and Support. Work with Enablement to deliver training, certification, and ongoing learning.
**Partner Extension:** Extend core messaging, plays, and enablement to agency, technology, and ecosystem partners to enable confident selling and implementation.
**Launch-to-Field Translation:** Work with Platform and product PMMs to turn launches and roadmap into field-ready narratives and assets. Ensure field readiness before go-live.
**Field Insight & Roadmap Influence:** Gather win/loss, call, and deal insight. Identify patterns in field and customer needs, and bring insights to PMM and Product to shape messaging and priorities.
**Measurement:** Define and track success metrics for plays, programs, and enablement (win rate, pipeline influence, content usage, adoption, attach). Use results to iterate and improve.
You will thrive in a fast-paced, high-growth environment and be accountable for building the operating model for how Klaviyo goes to market.
**Requirements:**
- 5+ years of experience in B2B SaaS product marketing, sales enablement, or field marketing, with experience supporting complex, multi-stakeholder sales cycles
- Proven track record of building sales plays, programs, and enablement that measurably improved field performance
- Direct experience working with sales and customer success teams, with credibility among sellers and CSMs
- Strong analytical mindset; able to translate pipeline, revenue, adoption, and usage data into practical strategy
- Clear communicator who simplifies complex products into business value
- Influential cross-functional partner who can drive alignment without formal authority
- Strong program management and organizational skills; ability to prioritize across many stakeholders and concurrent workstreams
- Self-starter with owner mindset, accountable for business results, not only deliverables
- Bachelor's degree in Marketing, Business, or related field, or equivalent experience
- Experience with sales and CS enablement platforms and CRM tools is preferred
- Experience building enablement for, or marketing through, channel or ecosystem partners is a plus
- Marketing technology and/or e-commerce experience is a plus
Up to 10% travel required for onboarding, client/partner work, team meetings, and industry events.
