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Planet is seeking a Senior Product Marketing Manager to lead marketing strategy for its Global Monitoring Solutions portfolio, which serves defense, intelligence, and government customers. The role focuses on understanding and communicating to intelligence analysts, operations managers, and senior military/political leadership about broad area monitoring and pattern-of-life analysis capabilities.
Key responsibilities include owning the marketing plan for existing solutions and leading strategy for new product launches in partnership with Marketing, Sales, and Enablement teams. You will develop value propositions, messaging frameworks, and ideal customer profiles that resonate with government buyers. The role requires translating complex satellite imagery and geospatial analysis technology into clear, mission-focused narratives that speak to how customers solve real operational challenges.
You will maintain a comprehensive library of marketing assets including solution briefs, pitch decks, battlecards, and customer case studies. Close collaboration with Product teams is essential to bring market insights, competitive intelligence, and customer feedback into roadmap decisions. The position requires deep technical knowledge of how Planet's analysis is produced, delivered, and integrated into customer workflows.
Required qualifications include 6+ years of product marketing experience in B2G or B2B categories, with demonstrated understanding of how government and defense customers evaluate and procure solutions. You should have a track record of engaging hard-to-reach buyers through modern storytelling formats (video, customer narratives, digital-first content) and experience bringing zero-to-one or highly technical SaaS products to market. An AI-native mindset is expected, with active use of AI tools in daily workflow.
Desirable experience includes maritime domain awareness, ISR (Intelligence, Surveillance, Reconnaissance), GEOINT (Geospatial Intelligence), or persistent monitoring mission areas; ability to articulate complex technological futures; experience with international sales teams; and geospatial expertise.
This is a full-time hybrid role requiring 3 days per week in either the San Francisco or Washington, DC office.
