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Salary: EUR 97,034 - 116,441 / annual
Grafana Labs is seeking a Senior Product Marketing Manager to drive growth of its Observability products through bold positioning and customer-focused campaigns. You will own messaging and positioning for a broad product area, working closely with product managers and the marketing team to deliver campaigns, content, events, and training that help buyers evaluate and adopt Grafana's solutions.
At Grafana Labs, Product Marketing sits within the Product organization and operates differently than traditional PMM roles. Rather than purely executing launches, you will teach product managers and engineers how to think about growth and demand, and codify product marketing knowledge into AI-forward tools and processes that the entire organization can leverage. The team contributes product information to a shared knowledge base used to generate enablement materials and decks.
Key responsibilities include:
- Partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral
- Create materials that help customers evaluate and adopt products: reference architectures, implementation guides, detailed product information
- Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to drive growth across the entire customer journey
- Conduct market and customer research to understand pain points, competition, and opportunities
- Teach go-to-market and sales teams product capabilities and value; deliver training and enablement to ensure customer-facing teams effectively engage with customers, partners, and prospects
Grafana Labs is a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, and others. Customers include Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce. The company operates with transparency, autonomy, and trust, with a strong open-source legacy and collaborative global culture.
REQUIREMENTS:
- 4+ years of relevant experience in product marketing, solutions marketing, or product management
- Experience marketing and selling to technical audiences
- Passion for open source, cloud native, and infrastructure technologies
- Proven ability to take on complex projects and drive them from start to finish
- Ability to clearly articulate the value of technical products to customers and sellers
- Experience leading product or feature launches autonomously and as part of a team
- Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows
- Comfort working with various internal and external stakeholders in complicated processes
- Strong product and technical curiosity that translates to clear packaging, positioning, and messaging
- Demonstrated quantitative analytical skills for analyzing campaign performance and making data-driven recommendations
- Exceptional writing and communication skills
- High execution and delivery orientation
