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Eve is an AI-native legal technology platform serving plaintiff law firms. The company has achieved product-market fit with 1000+ law firm customers, raised $160M+ from top-tier investors (Spark Capital, A16z, Menlo Ventures, Lightspeed), and is growing 2X revenue quarter-over-quarter. The team includes engineers, designers, and operators from Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft, collaborating directly with OpenAI and Anthropic on AI workflows for legal work.
As Senior Product Marketing Manager for Core, you will own the positioning, messaging, and launch strategy for EveOS, the company's flagship platform. You are the voice of the market inside Product and the voice of the product in the market. Your core responsibilities include:
• Own positioning and messaging frameworks for EveOS's product pillars (Intake, Agents, Auditor, Analyst, Atlas) as the platform evolves
• Develop differentiated, buyer-relevant messaging for firm owners, managing attorneys, and operations leads; translate complex AI capabilities into compelling value propositions
• Serve as the market's voice to Product, bringing buyer research, competitive intelligence, and customer insights into roadmap and packaging decisions
• Build core narrative assets (master pitch, product story, demo narrative, messaging frameworks) that GTM teams execute against
• Produce product narrative for Eve's website, ensuring market-facing messaging remains consistent with positioning
• Own competitive positioning against the legal AI landscape, providing defensible points of view on how Eve wins
• Lead analyst relations, briefing and influencing analysts who shape how the legal AI category is defined
• Partner with Sales Enablement and PMMs to ensure positioning accuracy across collateral, training, and releases
• Craft messaging connecting Eve's capabilities to outcomes attorneys care about
You bring 7+ years of product marketing experience in B2B SaaS or legaltech, with a proven track record owning positioning and messaging for core products or platforms. You are a sharp writer and storyteller who can translate technical AI depth into narratives busy attorneys understand. You think in frameworks, are fluent in competitive messaging and category design, and can explain why products win, not just what they do. You are genuinely curious about markets, regularly talking to customers, sales reps, and prospects to ground messaging in reality. You are a strong cross-functional partner, comfortable influencing Product, Sales, Events, Content, and Marketing while maintaining one consistent story across all channels.
Key 6-month objectives include establishing a validated positioning and messaging framework by Month 3, refreshing persona and buyer insight profiles, delivering a master pitch and demo narrative by Month 4 with confirmed sales adoption, and establishing a repeatable launch framework.
