SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Proscia is a leader in pathology AI software, backed by over $100 million in funding. The company is revolutionizing digital pathology by empowering pathologists and scientists to transition from traditional microscope-based workflows to AI-driven approaches that unlock precision medicine insights.
As Senior Product Marketing Manager for Clinical, you will lead the market positioning and go-to-market strategy for Proscia's pathology AI platform across diagnostic laboratories, hospitals, and health systems. You'll own the product narrative, develop deep market expertise in clinical pathology workflows, and translate technical complexity into clear customer value propositions.
Key responsibilities include:
- Become the market expert on pathology workflows, customer priorities, buying dynamics, regulatory considerations, technology ecosystems, competitors, and emerging market shifts.
- Own and refine the ideal customer profile (ICP), buyer personas, positioning, messaging, claims, and competitive story for the clinical pathology vertical.
- Build pitch narratives, sales plays, and competitive guidance to help the sales team lead with customer problems rather than product features.
- Lead product launches end-to-end, coordinating Product, Sales, Demand Generation, Communications, and other teams around unified launch strategy with measurable outcomes.
- Work closely with Product and Engineering to deeply understand the technology and communicate credibly with pathologists, laboratory leaders, IT stakeholders, and executives.
- Partner with Demand Generation to translate positioning and insights into campaigns, programs, and content that build awareness and contribute to pipeline growth.
- Build market credibility for Proscia through webinars, customer programs, partner engagements, field events, and industry conversations.
- Leverage AI capabilities as a strategic tool to enhance marketing effectiveness and customer engagement.
You'll play a pivotal role in shaping global go-to-market strategy and turning Proscia's technology momentum into broader adoption and market leadership in the rapidly growing digital pathology space.
