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REBEL is a B Corporation-certified returns recommerce marketplace transforming retail's $1 trillion returns problem. The company partners with 2,500+ brands to offer shoppers discounted open-box products while diverting millions of pounds of returns from landfills annually.
The Director of Brand Marketing leads REBEL's organic brand presence and is accountable for growing brand awareness, engagement, and earned reach. This is a hands-on, strategic role for someone who sets direction for the brand channel while personally executing the work alongside a lean team.
Key responsibilities include:
**Social Media & Viral Storytelling**: Lead end-to-end social strategy across Instagram, TikTok, LinkedIn, and emerging platforms. Develop REBEL's social voice and storytelling style to maximize reach and cultural relevance. Run a high-velocity test-and-learn content engine focused on virality and brand affinity. Set and report on organic reach, impressions, engagement, and follower growth metrics.
**Earned Media & PR**: Drive earned media strategy and execution through story development, pitching, and relationship building. Turn social momentum into PR wins and secure high-impact coverage that reinforces REBEL's brand story.
**Creator Partnerships & Community**: Identify and manage creator partnerships for authentic storytelling and organic reach. Build grassroots buzz through community engagement and turn customers into brand advocates. Identify cultural moments where REBEL can credibly participate.
**Brand Stewardship**: Partner with the CEO and leadership on brand positioning and narrative. Act as day-to-day brand steward, helping teams move fast without diluting brand identity. Support co-marketing partnerships and events.
**Leadership**: Lead through influence initially; grow into managing a small social and brand team over time. Manage contractors, freelancers, and creators as needed.
Required experience: 7–10 years in brand marketing, social, PR, or cultural marketing. Proven track record growing brands through organic social and earned media. Hands-on experience creating viral, culturally resonant moments. Startup or challenger brand experience strongly preferred.
Ideal candidate is an exceptional storyteller with deep understanding of how content spreads on social platforms. Strong POV on internet culture, data-informed but creatively led, comfortable operating without agencies or large teams. Builder mentality with bias toward action, willing to personally create and iterate, low ego with high standards.
